Curren$y has opened up about how rap’s blog era revived his career and gave him another path to navigate the music industry following his Cash Money Records stint.
Spitta and Jermaine Dupri stopped by Hot 97 last week ahead of their upcoming EP’s arrival and the New Orleans native explained how he essentially fell into being an accepted member of Hip Hop’s blog era.
“I went laptop,” Curren$y told Ebro in the Morning co-host Peter Rosenberg. “I tell people all the time my homegirl just typed in Google when I put my first mixtape… That’s how I learned of all the blogs. She typed my name in and it popped up that all these people had wrote these articles and posted the picture.
“It felt like I was looking at all the magazines. It felt like XXL, VIBE. I was like, ‘Damn, there is a whole other group of writers I don’t have to deal with this shit.’ If they not fucking with it, there’s a whole other batch of people that is. That just made me keep pumping shit out. What so happened was the labels were using these blogs to A&R shit.
He continued: “They wasn’t getting out in the street and seeing what was what. They would just go there and see, ‘Oh, they keep posting him, let’s hit him up and let’s find his Myspace or Twitter or whatever and see if the kid wants a million dollars.”
Spitta explained that he maintains a friendship with most of the artists he came up with during that era, such as The Cool Kids, Smoke DZA, Wiz Khalifa and Big K.R.I.T., many of whom he has an extensive collaborative history with.
“I think we all like-minded and kinda have an appreciation [for] the struggle that we went through. It was a different form of struggle to get to where we got to,” he said. “Everybody was pretty much together. It was pretty much playing AAU basketball.”
Curren$y is heading into the release of his and Jermaine Dupri’s For Motivational Use Only EP. The seven-track project will be the first of three joint installments which arrives on April 4, and that’s fitting because it falls on Curren$y’s 42nd birthday and also doubles up ATL’s primary area code (404).
For those interested in the nostalgia of the blog era, ItsTheReal’s Jeff and Eric Rosenthal are set to launch The Blog Era Podcast on April 19.