A report from the New York Times has revealed that classic Hip Hop radio stations and radio stations that play primarily classic Hip Hop are experiencing a hefty increase in ratings.
The Times used figures from the Houston, Texas-based KROI-FM, a radio station that recently made the switch from news to classic Hip Hop, for their report.
The publication reports that KROI’s audience tripled after they made the switch to a classic Hip Hop radio station. In the two months since making the switch, the station’s audience has reportedly gone from 245,000 to 802,000.
Similarly, a station in Philadelphia, Pennsylvania, which also made the switch to a classic Hip Hop station recently, went from 534,000 listeners to 736,000 in the span of roughly one month.
Although a number of newly-converted classic Hip Hop stations have welcomed increased views, the New York Times also states that some stations have seen a drop in numbers, weeks after launching.
The Times then suggested that the drop-off could have resulted from the fact that “some listeners moved on to other things” after tuning in to the stations.
Despite the New York Times’ findings, a number of classic Hip Hop stations are expected to launch in the United States next year.
Cant say im surprised, there is a big difference between quality music and radio garbage.
And people kept saying that nobody wants to hear that old school hip hop anymore. This proves them wrong.
Not surprised by this, the classics is the foundation of the art form. Glad I was a part of one!! #2001
There are no current hip hop stations so they’re basically gathering all the people that stopped listening to the radio a decade ago.
90’s rap shits on anything today. big liquid brown doo doo juice all-over these clowns
Dallas got one a month ago called KBOOM 94.5 and it’s been amazing! UGK, 2Pac, Biggie, Salt-N-Pepa, early Juvenile, Fugees, Phat Pat, Scarface, and many others. It’s beautimous
we got a adio station too that play that classic rand b and hip hop shit in cincinnati… they just start broadcasting like a week ago. shit be flame… 102.3 the beat
These days so many songs have the same beat, same music, same sounds, etc. Once hip hop artists where original and where constantly making songs with different sounding music. Now rappers just saw two words a lot, then nigga a few times and maybe a word or two about coke and pussy and then 20 songs come out just like it.
Not surprised. Much of today’s rap is garbage. People want quality.
Not much rap past 2005 has been worth a damp anyway. Fuck a Bobby Shmurda, OT Genabitch, Gay Young Thug, Iggy Azalea, Drake and the rest of these rap bitches…