Beyoncé has released another new ad spot with Levi’s Denim in their ‘Reimagine’ series, this time adding a new twist on their 1991 ad, ‘Pool Hall.’
Baring the same name as the original, the new commercial features Bey in a full denim-on-denim outfit, putting her pool skills on display alongside actor Timothy Olyphant.
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In a statement, she said: “Denim-on-denim has often been seen through a male lens, so this reimagining campaign, which celebrates the iconic female perspective, is important to me. I look forward to exploring innovative ways for our visions to align in empowering women and honoring their strength.”
You can view both Bey’s version and the original below.
Levi’s famously saw a large increase in its share price after the release of Beyoncé’s Post Malone-assisted “Levii’s Jeans” song on 2024’s Cowboy Carter, which peaked at number 16 on the Billboard Hot 100.
According to CBS News, their stock spiked by 20%.
“I would just say that denim is having a moment and the Levi’s brand is having a powerful moment around the world,” chief executive officer Michelle Gass said.
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“One of the things that really is significant about the Levi’s brand and we place a lot of emphasis and investment is making sure that Levi’s brand remains in the center of culture. And I don’t think there’s any better evidence or proof point than having someone like Beyoncé, who is a culture shaper, to actually name a song after us.”
In other news, Beyoncé is officially taking Cowboy Carter on the road.
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Shortly after winning her first-ever Album of the Year at the 2025 Grammy Awards, Queen Bey announced the Cowboy Carter Tour.
The 22-date international trek will take the “Texas Hold ‘Em” hitmaker across North America and Europe between April and July in support of her historic eighth album.
Unlike traditional tours, this one will see Bey perform several dates in select cities, beginning with a four-show stint at Los Angeles’ SoFi Stadium on April 28.
She’s also set to play Chicago’s Soldier Field, New Jersey’s MetLife Stadium, NRG Stadium in her hometown of Houston, Washington, D.C.’s Northwest Stadium and finally Atlanta’s Mercedes-Benz Stadium, where the roadshow wraps up with back-to-back concerts on July 10 and 11.
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Across the pond, Bey will take over London’s Tottenham Hotspur Stadium between June 5 and 12, as well as Paris’ Stade de France on June 19 and 21.
Tickets are on sale now via Beyoncé’s website.
