Beyoncé strips down to her underwear in a sexy new commercial for Levi’s jeans.
In the 30-second spot, dubbed “Chapter 01 ‘LAUNDERETTE,'” Queen B recreates the brand’s classic launderette adverts from the 1980s but with her own twist.
Beyoncé can be seen in the Melina Matsoukas-directed clip striding into a launderette before taking off her jeans and flashing her figure-hugging white underwear.
The ad is fittingly soundtracked by the singer’s “Levii’s Jeans” collaboration Post Malone, from her latest album Cowboy Carter.
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In a statement, Beyoncé said of the campaign: “My song ‘Levii’s Jeans’ celebrates what I believe is the ultimate Americana uniform – something we all wear with pride.”
She added: “I am honored to work with Levi’s to create quintessential American iconography. Denim on denim has often been seen through a male lens, so this reimagining campaign, which celebrates the iconic female perspective, is important to me.
“I look forward to exploring innovative ways for our visions to align in empowering women and honoring their strength.”
Kenny Mitchell, Levi’s global chief marketing officer, also said: “The Levi’s brand has and always will be the unofficial uniform for those moving forward in the pursuit of better. We believe a key part of that is continuously breaking and building the codes of culture.
“In collaboration with Beyoncé, we explore the power of reimagination through this campaign, helping us to connect with our fans in new ways and supporting the growth of our women’s business as the definitive denim lifestyle brand.”
Levi’s famously saw a large increase in its share price after the release of “Levii’s Jeans,” which peaked at number 16 on the Billboard Hot 100.
On the brand front, Beyoncé recently launched her own whiskey named SirDavis.
In a statement, she revealed the spirit was inspired by her family legacy.
“I’ve always been drawn to the power and confidence I feel when drinking quality whisky and wanted to invite more people to experience that feeling,” she said.
“When I discovered that my great-grandfather had been a moonshine man, it felt like my love for whisky was fated. SirDavis is a way for me to pay homage to him, uniting us through a new shared legacy.”
Can she do anything that has just a drop of class and integrity? The vanity with the carter’s is next level. You create lust while being vain to the max= the Beyonce way. What is a 10 year old daughter supposed to feel watching that?
it’s not that serious lol She’s covered by the granny underwear she’s wearing.. were you actually offended by it or do you just not like sexy women ? There’s far more scandalous women on tv than Beyoncé
Gotta say, she’s holding up well for her age. I hate the bitch because she’s just so overly full of herself, but damn if she isn’t hot.
As usual with EVERY Sam the pathetic, cringy, super simp B00re article this isn’t news, nobody gives a fuck and it’s total crickets here. Go get a REAL FUCKING J0B Sammy one that you can actually get paid real money from and one where you don’t get laughed at and embarrassed every single day like this dead end, Z list bullshit, freelance gossip gig you laughably have now. Go drink a whole gallon of Clorox Sammy I can guarantee you with 100 percent certainty that your worthless waste of space self won’t be missed.
Thank goodness this was posted. I wouldn’t know what tf I would do if I didn’t have this completely pointless info. Go get a REAL FCKING J0B Sammy one that you’re actually good at if that’s even possible, a real J0B you can actually get paid real money from and one where you don’t get laughed at and embarrassed at every single day the way you do now instead of this dead end bullshit freelancing gossip gig. Super simp Sammy on behalf of all us non-cornballs go eat a cyanide sandwich I can guarantee you with 100 percent certainty that you won’t be missed.
Lmao weak white boys will always be jealous of a bad bitch who wouldn’t dream of looking their way