50 Cent has sued popular jeweler TraxNYC for a whopping $5 million, accusing him of using his likeness to sell knock-off chains.
The G-Unit mogul is suing the jeweler for trademark infringement and violating his right of publicity after TraxNYC (real name Maksud Trax Agadjani) made a series of TikTok posts that appeared to suggest the rapper was affiliated with the chains.
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TraxNYC made a number of social media posts featuring pictures of 50 wearing jewelry and also tagging him in the caption.
In one video, which was advertising a chain similar to 50’s diamond cross, Trax seemingly says to the “In Da Club” hitmaker: “We just jocked your style. I know you watch my videos and now I’m watching your shit and jocking your shit, just like you jocked my shit.”
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A representative for 50 said in a statement: “Mr. Jackson takes the unauthorized use of his name and likeness for commercial purposes seriously.”
Before filing the lawsuit, 50 himself warned the jeweler on social media: “This was a bad idea, you will regret doing this, I promise.”
The Queens, New York native has also used his usual battleground of Instagram to have his say on the lawsuit.
“Every now and then someone does something like this. I don’t know why but I do know I’m a need that by Monday,” he wrote in one post.
After being informed of the lawsuit, TraxNYC made a public plea to 50 Cent to drop the lawsuit, saying in a video: “Yo, 50, a cross is meant for forgiveness, redemption, forgiveness of sins. Forgive, forget, let it go, brother.”
50 was not having any of it and replied: “Let me think about it. Nah you tried to play with me! You know the vibes by Monday.”
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He followed up by writing alongside a picture of the chains the jeweler was trying to sell: “This fool took my custom piece copied it, then posted this 7 hours ago using my likeness to sell them. He must don’t know how this works, if he talks to a lawyer they would tell him this is not good.”
50 Cent is no stranger to taking legal action to protect his rights and assets as his long-running dispute with former G-Unit rapper Young Buck recently came to a conclusion.
