Queens, New York rapper 50 Cent has entered into a partnership with yet another brand, a partnership that will reportedly bring in $78 million for the musician.
The latest company to recruit the G-Unit helmsman is Frigo RevolutionWear, an underwear company “created to revolutionize the underwear industry by offering men optimal comfort, moisture-control and support, with style and practicality in mind.”
50 Cent revealed the news via Instagram this week and spoke further on his partnership with the brand during his appearance on “Late Night With Seth Meyers” last night (December 16).
“I just did a deal for $78 million for underwear. What did you muthafuckas do today? Lllllllllooooolllllllllll #Boom #FRIGO,” 50 Cent said in a caption to a photo uploaded to Instagram.
According to 50, underwear from Frigo RevolutionWear will sell for $100 and will be available at Neiman Marcus.
“It’s $100 at Neiman Marcus. These $100 underwear were actually hand-created and actually hand-stitched,” 50 Cent said while appearing on “Late Night With Seth Meyers.” “They have a technology in ‘em where you can put your man apples. For you to place your sack in another sack that has been [ergonomically] designed for comfort. But, you know, women they spend so much money on lingerie. It’s the right project for men.”
XXLMag.com reports that 50 Cent hosted Frigo RevolutionWear’s launch party earlier this year. Other artists who have partnered with the underwear brand include Derek Jeter, Carmelo Anthony, and Timbaland.
For additional 50 Cent coverage, watch the following DX Daily:
DAMN!!! What a hustler.
Nigga probably lying like when he said Interscope had to pay him 23 million for ringtones but Forbs didn’t show or reflect that
Yea cause Forbs know everything lol
lol…cosign. The $78mil is what he could “potentially” earn. Not what he got paid. If there was that much $$$ in that business Apple and Samsung would be selling underwear. lol fucking liar.
he didnt say he made 78 million he just said he did the deal, some of that money could be going to jeter, carmelo and timbaland who are also partners with frigo. and forbes would have no way of tracking what the label did or didnt pay him when he left.
i’m a hustler baby
and y’all said this nigga was broke cuz the Gov froze an account with 17 million SMFH keep clockin this mans pockets haters.. anyone saying 50 cent is broke is got dam sin
my nigga FIf tho, congrats bruh, will be coppin a pair
U weren’t lying 50, u get money.
HHDX you are confused. Just because you do a 78 million dollar deal it doesn’t mean you pocket the whole 78 million. It’s like when he got that 250 dollar movie deal… that didn’t go in his bank account.
A large percentage will go into his account your looking at at least $20mil
the haters are gonna be furious and try to discredit this mans moves
If a realtor does a 5 million dollar property deal he/she doesn’t get 5 million, he gets a percentage but he still made a 5 million dollar deal, ya feel me? I imagine this is kind of similar to that.
I don’t give a damn deal or cash $78 Million for some underwear is some hustling shit
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These little stans are going to believe everything he says. He didn’t make 78 million. lol Dude always lies about this kind of stuff. I remember when he lead people to believe he made 400 million off vitamin water. Fuck outta here.
OH DAMN WE GOT FIFS PERSONAL ACCOUNTANT ON HHDX DROPPING FACTS, OH WAIT YOU DONT KNOW WHAT YOU’RE TALKING ABOUT ANGRY BITTER JEALOUS HATER
How do you know he’s lying? It’s not like he hasn’t been making big deals recently. 250 million for his film company, teaming up with Intel, Disney and Star Wars with SMS Audio, hit tv show renewed for a second season… He didn’t even say he made 78 million he just did a deal for that much.
@efefw You sir are an idiot!!!!
50 making moves, realest in the game
50 cent will pose in his underwear to please all you white boys
how does it feel to support a white brand you fuckin moron lol…first thought that comes to your mind is 50 modeling those underwear…now thats homo.
50 back in the Forbes game! I wouldn’t wear them underwear, but good hustle.
im gonna stick with my fruit of the loom so i can buy new draws every month and feel like a baller
50 stay winning
100? you gotta be kiddin me, thats half my child support payment.
My man Curtis making deals worth more than Ja Rule, Game and Rick Ross’ lives are worth put together!
lmao
BLACK EXCELLENCE WINS AGAIN. CHECK THE SCOREBOARD RICKY
LOL Word
“ricky” is black too you stupid white fuck.
1. how am i gonna take a piss?
2. What if it gets trapped and gets ripped off?
all above says my Tommy Hil is cool enuff
Oh great, 50 has made 100 million, quick someone wank me off. I’ve never met the guy but I bought his albums so that means I’m successful too. Get a life you stans.
the hate is strong. niggas cant be happy about some power moves now? i bet you all over your fav artists jock when they do some minor shit.
Nothing wrongn with using hip hop as a platform for intelligence and business savvy.
at least he didn’t use any form of the word actually
78 million actual dollars
I’m gonna need an industry publication to verify this. Excuse me if I don’t believe this went down from a post on IG. Just like every other mega deal that went down, it’s always reported from official sources.
Exactly. 50 has been known to exaggerate stuff like this in the past.
Not mad at the hustle, but too many times I see entertainers marketing white folk creations. Karl Kani was a black designer, but we want to wear high end european wear..shaking my head! I got to start my own black business in something!
at least hes getting paid. most of these artists are shouting out gucci, louis and numerous other high end brands that could care less about them
Stop hating. CNBC is reporting this u fuking haters ohh I need a verification from a trusted source loool when did you stupid niggas that live in the hood become financial analysts lool your whole fukin life is a gimmick
any minute Ricky gonna post on hes IG just sold Wingstop to KFC for 79 million
ricky dont own wingstop, he got a few franchises. hse out here poisoning his own people with unhealthy food and making the white mans pockets fatter.
Godfather too real!
White kids can wear G Unit underpants now!
I think it’s safe to say most of the people buying this overpriced 100 dollar underwear will be poor black folks. Same ones who line up to buy those Jordans and yeezys.
Black kids can steal them from the store too. Stop hating. OMG.
He’s the only Forbes list Hip Hop dude whose interviews are entertaining. These other cats are boring as shit.
well it’s official, CNBC is now reporting this deal. guess he wasn’t lying.
50stan gonna be cuming in his pants lol