50 Cent recently welcomed Shawty Lo to his G-Unit family, announcing the deal in conjunction with a new mixtape release. But according to Fif, the partnership isn’t an artist signing, but more of a business venture. During an interview with Hot 107.9, 50 clarified the signing, explaining that the Southern rapper is signed to D4L through G-Unit.
“The difference is, when you say that, they think Shawty Lo is signed to G-Unit when Shawty Lo is signed to D4L through G-Unit, through his actual company, and he’s the outlet for other artists from Southern based areas to come,” said 50. “In this case, I had to bring private investors in to have enough money to go ahead and do the Shawty Lo deal the way it’s supposed to be done.”
50, who was joined by Shawty in the studio, stated that his new business partner will provide Southern artists with an outlet to get signed without having to leave the area.
“It’s a joint venture, and their route to being able to do business with us at this point would be to go through Shawty here. So you gotta be looking for new talent that’ll be coming to him in different ways, and he’ll be able to say this is it right here,” he continued. “It’s a filter system. Every artist that someone is listening to me right now, the artist that they enjoy from Atlanta or other Southern-based markets gotta get on planes to fly to New York or Los Angeles to figure out what’s going on with their lives and their careers. This is the one route that they can go to someone in the South and make it happen right here, that understands it on a different level. Because on an artist level, he hears the records that he wish he did.”
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This is a pretty cool thing. It’s better to have a Southern artist search for Southern talent, since the music is much different when you compare it to East Coast or West Coast. Artists can’t just walk down the block to a record company building like in New York. Smart move for 50 too, since all these joint ventures mean extra cash for him.
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big ups to all my haterz
reach out!
50 your career done over nigga when u gotta get wack ass shawty Lo on your label. Nobody waitin for ur music no more nigga, you ended up being exactly what Ja was. Rozay destroyed ur career.
Bawse!!!!!!!!!!!!!!!!!!!!!!!!!!!
whoever has the most money wins
Stop hating you Fat Peace of Shit!!!
who cares for these weak fucks
Get a real emcee to decide on talent for the area instead of Shawty Lo a one hit wonder that is known for simple rhymes.
I second that.
50 is looking for slaves to hold him up now
I personally wouldn’t have made that deal with that Laffy Taffy dude, BUT 50 aint stupid.
http://soundcloud.com/this-j-bird-bitch
what happened to hip hop man oh man im dissappointed with 50 cent, tv, radio, oprah, everything
im takin it back make hip hop real again
i choose you to help
everybody stop what your doin and please listen to atleast one of my songs
and if you listen to it and you think its just some more stupid bullshit watering down real talent, i ask that you stop and really really think about what im saying and doin with my music
who farted
who forgot about real talent (everyone did)
http://soundcloud.com/this-j-bird-bitch
i recommend sour diesel for a first timer
and smoke some trees