Since the rise of Instagram, the term “clout chasing” has not only become Hip Hop’s latest faux pas fad, it’s also a concept that rarely gets called out unless it’s exposed.
According to the internet last month, Project Youngin was just another rapper-on-the-rise whose clout chasing involved faking his own death for attention and likes through his “Thug Souljas” video preview.
Let the 24-year-old Florida native born Rasheed Hall tell it, that wasn’t the case at all and he moved past the incident fairly quickly.
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“I wouldn’t call it a publicity stunt, because that is definitely what it wasn’t,” a clear-headed Project Youngin relays to HipHopDX. “I’m not no stuntman. I’m not a clout chaser. We didn’t do that for no fame. We did that strictly for a music video. That’s nothing to play with. Like death and shooters are nothing to play with. Don’t get me wrong. I’ve lost family members, people close to me to gunfire. I’m really from the projects. I see this everyday. Time and time, I’ve seen it happen over and over. So there’s nothing to play with. Never … it was never a stunt to me.”
The viral incident prompted the up-and-comer to be featured on sites that clearly wouldn’t have covered a general video rollout devoid of sensationalism such as Oxygen, The Daily Dot and even FOX News, with many of them failing to run an updated story once it was revealed Project Youngin was alive and well.
A fail that didn’t go unnoticed for the seasoned rookie.
“[The video] was to shine light on what happens after the shootings and after the death and how the fame and notoriety, and how all these people come out of the woodwork acting like they love you and acting like they have been a fan of your work or whatever it is you do,” he continued. “Not even just music … it’s people in the streets, period. You know they get shot and killed every day and now all of the sudden all these people have love for them. It was a music video.
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“It’s crazy because the same person who did my stunt and who shot the video did a lot of X’s videos. He was the one who did the X when he hung his self. So I can see the similarities. Because we had the same crew or stuntmen.”
With that claim to fame in the rear-view mirror for good, Project Youngin is shifting his focus on really ensuring the masses understand the full scope of the talent he believes in. He recently premiered his new record, “AM Vibez,” on WorldStar and the present aligns with the future.
“Yeah, I’m here to stay. Five years I see myself doing movies and still making great music. I’m here to stay. I’m going out speaking with the people, just playing things up. Giving ’em my perspective, my point of view. Everybody always got something to say, but you gotta hear it from the horse’s mouth. People gonna talk about you, regardless. Good or bad, they’re gonna talk about you.”
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Follow @projectyoungin on Instagram to stay up on his latest music drops.
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