Aside from Hip Hop, most people automatically associate J. Cole with basketball due to his time spent actually playing the game along with the recent placement of his “I’m On It” track in a Powerade commercial for NBA MVP Derrick Rose. As the NBA postseason nears its end and Major League Baseball begins to take the sporting spotlight for the summer, ESPN commissioned Cole to revamp the theme song for their flagship baseball highlight show, “Baseball Tonight.”
“I had the honor and the privilege of remaking the legendary theme song…it’s a classic,” J. Cole revealed in an ESPN video. “The old one was more like Mozart. This is more like Lil Jon.”
Roc Nation’s upstart emcee and boardsmith brought things closer to his native North Carolina courtesy of some double-time drums. The sound mirrors something you might hear from a college marching band as opposed to the traditional seventh-inning stretch music. But, aside from being a great promotional tool for his upcoming album, the theme song may help Cole accomplish his goal of getting more recognition for his production talents.
“I’m not a good self-promoter so I don’t go around saying, ‘Hey rapper-producer J. Cole,’ he revealed in a previous interview with HipHopDX. “As soon as I’m done with the album, that’s my main priority; producing for other people, and finding an artist, and developing an artist, and producing a whole album, because I feel like that’s how you really get your sound.”
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Baseball and hip hop are oddly getting closer. Prince Fielder has a personalized at bat song by a rapper thats pretty good – http://www.youtube.com/watch?v=CjF5KYgErpc
baseball is the best sport ever.
baseball sucks. the world’s game is football (real football) and it pisses all over the sports that only americans think are good (baseball, basketball, american rugby etc.)
football or what u americans call soccer is the best spot ever
hockey is the best sport.. takes a man to be good at hockey
personally i agree with hockey being the best sport but i could understand an argument for any other sport but soccer i just don’t see what people like in that
Hockey is not even that great
all he did was add a shitty drum beat to the original theme.
And all you did was add a shitty comment on a website and touched yourself.
Congrats, at least he got paid to do his shit.
^ angry dickrider. what does touching himself have to do with anything? grow up
It was to add to the insult.
Not bad but will ESPN use it?? THAT’S the question.
j. cole is more talented than i’ll ever be. But if he was gonna use the exact same sample from the original theme, he should have chopped it up and rearranged it at least.
if they use it i cant see it lasting… baseball fans arent into that
Yo that nigga Rick Fouche be killin shit…he ripped this nigga on his own beat he wrote for time crisis is that joint
http://www.youtube.com/watch?v=z9uDhY9Sb5Y
Espn already used this last week for monday night baseball then again on baseball tonight. But I dont see it sticking for the long haul, wish it did thou
New rapper from the 910!
iLLarious -UNSTOPPABLE
http://snd.sc/nvShuU