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Royce addresses real versus fake fans and the challenges of being successful on different platforms and testing the market. They also thank the fans.

35 Comments

  • SlaughterFAN

    Keep bringing that fire music... SLAUGHTERHOUSE!!! People can say what they want I'm glad for 2012 I got new Slaughter music... Thats that shit right there!!! SHADY 2.0

  • Anonymous

    real recognize real...Slaughterhouse baby !!!

  • Critic

    Havent heard the album, but i really like the video. I read in one of these comments tha album sold 70k only. but thats alot of pple still. oh well, these slaughterhouse on tour videos are pretty cool

  • ...

    What these tolls/hating lames don't get is whatever failure they see in Slaughterhouse doesn't change their own sad pathetic lives.

  • Dean Wormer

    Zero.Point.Zero... hilarious how shook these bums are; they know the #s are a fucking disaster or else they'd not even respond.

  • hazeybc

    Slaughterhouse all the way!

  • brokeniggastalkshit

    First of all the album is sick! Any of yall who think its not, should lay some bars on us, and let us hear you do better. Second of all, these dudes all have solo careers aside from the group. The fact that they were able to come together and create such chemistry is incredible. Lastly, album sales don't define the artist success. They probably got more illegal downloads than your favorite rapper and their live shows are packed. Yall broke ass ninjas who cant rhyme, but want to criticize need to shut the fuck up. Flippin yall the BIRD!!

    • SACKOFSHIT ORTIZ

      yah LAUGHTERHOUSE drawing almost 100 people live in NYC-- they crazy hot-- make sure you cc: Jimmy Iovine, however, i'm sure he'll be interested in your 'logic'... ... you might be able to help out fat fuck Joell on Kickstarter, which will be his only chance to make another horrible solo album.

  • jack johnson

    the video is just making excuses for selling out

    • Anonymous

      @Anonymous, What do you know about selling? Nothing

    • Anonymous

      TRYING to sell out and failing miserably... #43 this week and falling fast... less than 70,000 sold in three weeks... Cee-Lo and Swizz made more $$$ on this shit biscuit than either Laughterhouse or Interscope (both of whom will lose money).

  • Anonymous

    yeah i'm sorry too... there are no 'fake fans'... these bums' solo # are the TRUTH... the rest is Interscope + Eminem bullshit and payloa ... how that Shady 'street team' working out Joell? the fact that all four of these losers are deeply unlikable, and that like 99% of all rappers, suck live doesn't help.

  • Angel

    All I can say It's about damn time they addressed these fuckin fake ass fans

  • venomsuniverse

    slaughterhouse the shit and thats it

  • craveonline.com

    Amazingly enough, there are still some silly-ass rappers out there who attempt to carve an identity for themselves by stoking the dead coals of the coastal rap wars of the pre-millennium tension. Despite the brutal lessons we've learned, they can't help but hide behind the monochromatic local-scene identification, the pre-packaged fuck-the-world geo-team mentality ideal that claimed the lives of two of the greatest rhymespitters of all time. Sometimes, to establish a firm divide between Then and Now, you only need one true core dynamic. One group to eliminate all that silly old-school bullshit, not with words or posturing or non-regional fashion, but by existing as representations of all zones - with a skill set to stand against the hardest fire of criticism. This, of course, brings us to Slaughterhouse, a rap collective pulling strength from Los Angeles (Crooked I), from Detroit (Royce da 59), New York (Joell Ortiz) and even the Garden State (Joe Budden). After a searing debut, a mentorship under Eminem and a tremendous preceding mixtape in its own right (On The House), the dynamic flowmasters arrive in full color on their sophomore LP and major label debut through Shady/Interscope, titled Welcome To: Our House. There's a reason the flowmaster quartet don't mind so much that the album leaked a week before release. In fact, it's the only reason an artist should feel any sense of satisfaction on the cat escaping the bag ahead of schedule: the reactions are hugely favorable. Sharper production, a barrage of guest MCs and knob-crushers including Busta Rhymes, Cee-Lo, Swizz Beatz, No I.D., Boi-1da, Mr. Porter and T-Minus, among others, brings a widely varied collection that early detractors have claimed presents a highly commercially-ambitious design. Bringing the producers into the group's Detroit studio for each session rather than importing patchwork tracks over email was essential to the album's cohesion, but a major unifier in the sound was the fact that all group members were on hand to lay down verses rather than dropping in on a piecemeal platform. The team spirit carries through the speakers clearly, buoyed by none other than Marshall Mathers in his most populated set of guest appearances on an album. Others have said that Eminem's presence and influence on the record (he may as well be the group's fifth member at this point) sometimes feels like a wrestling match for control of the wheel. They're right, but don't act like that's a bad thing; Slaughterhouse are simply covering all the bases to ensure dramatic impact on all fronts, with a production level and consistency of quality that far eclipses their debut. With such a varied base of cooks in the kitchen, the spectral design is more than understandable - what's important is that through quality of production and consistency of caliber, the variation is a strength rather than a weakness. The furiously biting Flip a Bird delivers on the spine of a sinister minimalist beat with an MVP hip-check verse by Budden before Royce sets the blogger vengeance on edge, an entirely off-the-grid track in commercial terms that sets an even balance with its radio-bait predecessor "Rescue Me". Here, Skylar Grey drops in with her trademark gorgeous ghost-haunt drip as Alex Da Kid frames a frightening track around some equally dangerous lyricwork. Breathless runner "Throw It Away" brings a Swizz Beatz feature, produced by Mr. Porter with a banging beat and some classic Ortiz and Budden one-liners - though the chorus repetition suffers slightly. "Coffin," meanwhile, is a perfectly fitting ring for Busta Rhymes' tasmanian-gorilla rampage, but the real slug comes through on "Goodbye," the fourth official single from the album. Produced by Boi-1-da, the jaw hits and bounces off the linoleum under a piano synth design as the narrative lays out Joes miscarried twins, Crooked Is family cancer and other deep-diary confessions. The sampled hook sings Goodbye, so long farewell, but its not the end of the chapter before carrying on. A downright overwhelming album, Welcome To: Our House is brimming with the kind of masterful wordplay befitting the Shady label head and reputations of the four proper members. Eminem said Hip Hop needs this album, and in the sense of pure artistic aggression matching commercial design, he's absolutely right. The typical nonsense modern rap cliches are few and far between here on Slaughterhouse's second full-feast offering, with the group opting instead for evolved flow and fifth-gear intensity from start to finish. It's a fine house, and we're happy to be welcome in it.

  • ...

    I thought the album was dope, although they didnt NEED to go that way. I think they would've sold more if they stuck with their sound.

  • HiiiPoWeR

    They don't really need to explain anything.

    • Anonymous

      @ All Y'all... What do you know about selling? Nothing.

    • Bert_Macklin

      judging by the garbage that IS selling, its not surprising a group of actual emcees can't. hip hop is flat lining

    • Anonymous

      down to #44 if that week 3 and off the charts next week... that's a complete disaster by Interscope standards don't kid yourself... it's a sign LAUGHTERHOUSE knows this, so the excuses and whining.

    • HiiiPoWeR

      No. 2 on the Billboard. From Slaughterhouse you can't really expect more, in terms on moving units. Fans ain't buying shit, unless you appeal to the general type of people that buy albums and considering in the last 2 months who did money quite a bit I.E. Officer Ricky & 2 Chainz. It's a good thing SH didn't really appeal to that audience.

    • DICK THROWA

      when Interscope spends $$$ and you fucking FLOP hard that means a whoe lot of explaining... though it doesn't help and actually makes laughterhouse seem like even bigger whores than they already were.

  • Anonymous

    guess Jimmy Iovine didn't ask 'em or Em for LAUGHTERHOUSE III yet, huh?

  • matt

    Hollyyyy shittt son you need to getlaid and just enjoy the music

  • Consuela Sackofshotortiz

    2500 COPIES THIRD WEEK SALES-- THESE FUCKING BUMS HAVE NO 'FANS'... THE BITTERNESS OF LAUGHTERHOUSE IS JOY TO BEHOLD... EXCUSES, EXCUSES... GUESS WHAT, ASSHOLES? THE MORE PEOPLE HEARD YOUR CRAP, GOT A GLIMPSE OF YOUR PLASTIC, SOULLESS, DO-ANYTHING-MASSA-SEZ PERSONALITIES THE LESS THEY LIKED YOU... AND THE MUSIC WAS ALWAYS DOGSHIT... THROW A DICK!!!

    • @jack johnson:

      keep hating bitch...the lyrics are there weather u like it or not..we know u aint got a Johnson...they are the few real mc's that wants to bring hiphop to mainstream...if they gone...u stuck with Chainz,Wayne,Drake and Ross

    • jack johnson

      at Venom, it amazes me how you guys diss lil wayne but still haven't realized Eminem is just as pop as him and slaughterhouse tried to go the same way, but failed because they were dumb enough to try to be 'hardcore' over pop beats and emo choruses, how the hell does that even make sense basically they were trying to appeal to noone.

    • venomsuniverse

      shut up you little wayne faggot ass dick rider slaughterhouse would murder you and him

    • Anonymous

      And what have YOU been doing with YOUR life?