Jadakiss - Consignment (Mixtape Review)

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"Consignment" is Jadakiss' latest free release aiming for the continuation of his welcome amongst today's thriving emcees.

Street credibility is a hard earned (and often elusive) factor that the majority of successful Hip Hop acts strive to maintain. Practically birthing the now superfluous concept of the mixtape rapper in the late '90s, The Lox have reached an infallibility in this regard, as the group approaches their second decade relaying the harsh realities of Westchester County's Yonkers (a suburban enclave just outside of New York City). While the trio has no established frontman, Jadakiss is the arguable face of the group having achieved the most solo success and maintained a following withstanding battles against the likes of formidable emcees such as Beanie Sigel and 50 Cent. Consignment is his latest free release aiming for the continuation of his welcome amongst today's thriving emcees.

The project's fitting title stems from an extended metaphor relating to doing favors within the illegal drug trade, as Jadakiss has grown an expansive syndicate of rapping collaborators in the way a street pharmacist has a wide range of connections. Having earned a reputation for the witty glamorization of violence, there are minor glimpses of that for which Kiss is revered such as the hard edge of "Respected" featuring Fabolous & Lloyd Banks, the tag team flow with his Lox compatriot Styles P on "Dope Boy" and the boom map tribute to an incarcerated ace on "Without You". As well, "I'm Good" is a hard record catered to New York's nightlife niche (often referred to as a "club banger"), evidence of a concerted attempt to maximize his reach.

Concessions to day one supporters are compromised by awkwardly unremarkable ill-fitting guest appearances, resultant in a downturn in quality for the formerly consistent veteran, as Consignment finds Jadakiss trying to keep pace with the ever changing rap game's rotating cast of dominant figures. Once capable of establishing a presence on his own, he is now reliant on the crutch of features who have a greater buzz as Wale, French Montana and Future accompany an emulation of the reigning Maybach Music Group's aesthetic on "Paper Tags" and "Turn Up." Further confounding adjustments arrive in the form of Meek Mill & Yung Joc on "By the Bar," the attempt at a Southern flow on the A$AP Rocky & Swizz Beatz assisted "Stret Knock Raspy" and "We Gettin Money," a riding anthem with Texas up and comer Trae Tha Truth. All are drastic departures from the sound that originally rendered Kiss a staple.

Overall, much Consignment reflects the watered down state of a scene where artificial team ups are designed to tackle the risk of dedicated fandom not being enough for East Coast emcees to stay afloat. As Jadakiss readies Top 5 Dead Or Alive, he should keep in mind his natural ability to stand out from the bunch, as accessories aren't always necessary.

DX Consensus: "EP-worthy"

Listen to Consignment by Jadakiss

47 Comments

  • mdkeren2

    BELOW on every new video article and basically any new piece of content

  • @fatboi_703

    Jadakiss nuff said

  • Anonymous

    http://www.dominicross.net/2012/05/yung-son-da-prezident-hailing-from-okc.html

  • fucc yall

    dis tape live af

  • YOUNGALI216

    TO BE HONEST CONSIGNMENT IS AN OVERALL GOOD MIXTAPE WITH DEFINITE BANGERS YOU HAVE TO EVOLVE IF YOU DONT YOU WONT BE RELEVANT JADA DEFINITELY DID THAT ON THIS ONE I GUESS SOME PEOPLE SO STUCK ON THE PAST THEY CANT APPRECIATE THE PRESENT. GOOD FEATURES OVERALL GOOD MIXTAPE

  • Marv

    could of been better

  • Philly Pimp

    The writer of this review is an idiot. the meaning of this mix tape is to show the game how relevant he still is by featuring all these youngans in which he outshines them all.. We getting paid ft. SP & tree the truth is the hardest shit on the streets right now

    • YOUNGALI216

      I AGREE WITH U HOMIE I DONT THINK DUDE WHO WROTE THE REVIEW EVER BEEN TO A CLUB AND MET A CHICK BY A BAR OR PULLED OUT ON THEM PAPER TAGS CAUSE BOTH OF THEM CUTS FIRE!!!

  • D-Lux

    It should have been better...

  • nah B

    Not impressed at all

  • detroit

    man fuck this shit nigga stole this shit from detroits son boldy james boldy releases a mixtape called consigment favor for a favor and then jada comes out calling his shit consigment man fuck this shit.

  • pull a hoe

    jada and styles p are dope

  • buckeyewu

    Some of this shit is hard, some of its just average to me. I thought the "I Love You (Dedication To My Fans)" mixtape he came out with last year blew this one out the water. That one was short but it was unskippable, not one wack track. Of course this is just my opinion.

  • bizzalls

    BTW, for those who say he doesn't have a classic album, that ain't true at all. His debut, "Kiss The Game Goodbye" is a classic! Hands down!

  • bizzalls

    Agree with the review. Jada seems to be trying to link up with southern artists, artists who are buzzing, and artists who he wouldn't normally collab with. Jadakiss is good enough where he doesn't have to do this, I dont get it. His last album sold very well if yall remember, it did like 150k first week; because he's got a dedicated fanbase. These New York artists have to stop trying to be and sound like the south right now. That's a horrible look for themselves and east coast emcees. Just be original, have your own sound, and don't worry about anyone else.

  • Dino

    Very nice mixtape jada always delivers

  • click click goodnight

    jada album gon be the shit 5 stars my G

  • Pnut

    True Jadakiss fan, and all i can say is this mixtape is very freshing, Tuff

  • Chris

    I thought the mixtape was fire. Obviously people are going to say that there were to many features, and beats weren't right. It's free music and has good collaborations. No complaints, 5 stars

  • ThrillMurray

    Wow. This if F'N embarrassing. Nightmares & Migraines is dope. Kiss has dope bars for sure but these are the worst beats for him. South shit. Not my style. Sad Kiss ruining his rep.

    • Grinchoi

      I agree 100%. I was lookin for a classic NY hardcore Kiss mixtape. This is some trap music shit. Even though Kiss got bars I not feelin it

    • ThrillMurray

      OK 2nd half of the tape is better than the 1st

  • cocaine music

    jada is in my top 5 dont care if hes never had a classic album niggas got bars

  • dondadadoc

    WTF is an East Coast emcee in 2012? Kiss did what he was supposed to do and very well might I add...He's in the same marketplace with ASAP Rocky, Rick Ross, T.I., Future, 2 Chains and some others. The flow and the wordplay still make him "THE BEST EXECUTER " in the game, aside from his proclamation "TOP 5 DEAD OR ALIVE". As far as I can recall, he's NEVER had a wack verse. Da mafucka came out in '97. Day one supporters, especially those with a good ear, would not condemn his cross-marketing efforts. DOPE MUSIC is that shit....Whoever wrote the review, EUTHANIZE YOURSELF

    • Anonymous

      south beatz, west coasts beats, east coasts beats it don't fucking matter jada makin music gettin money. another banger for my ride. these other dudes just hatin on this LEGEND. my fav is 17 & 18 #nuffsaid #Hateonit

  • Bom919

    "Concessions to day one supporters are compromised by awkwardly unremarkable ill-fitting guest appearances, resultant in a downturn in quality for the formerly consistent veteran, as Consignment finds Jadakiss trying to keep pace with the ever changing rap game's rotating cast of dominant figures." Wtf is that? This is not your freakin Final Exam essay...

  • Bom919

    Jessie this is a fuckin hip-hop website, not an MSNBC News Breif so please stop trying to sound all intellectual with these big ass words trying to sound all smart and shit. It is a damn Jadakiss mixtape reveiw. I mean you tried the same shit in every other reveiw including Futures album. Just do the reveiw to where half these ppl can understand. Oh yea and dont comment like "oh your just dumb bc you dont understand" and that gay shit Im just saying its annoying. Bangin mixtape though!

  • yonkers enclave

    ''mwah baby you know who it is the kiss of death, if the world was sucker free it just be me an my niggas left''

  • dark man x

    too many guest appearances. weak mixtape. where is THE E40 REVIEW. We the people want the E40 REVIEW! C'mon Man

    • Anonymous

      #Real Talk 40 water killed block brochure yall niggaz don't show no love to the west.

    • Jack Compton

      Agreed. Shocked there's no Block Brochure review yet. Also, has DX got something against Mac Lethal? No mention of Irish Goodbye, it dropped about a month ago.

  • Joker

    This is one of Jadakiss best mixtapes...BEST MIXTAPE OF THE YEAR

  • ehh

    this tape was a disappointment.only 1 great track n 2 decent ones.

  • Anonymous

    R.I.P. Jadakiss please retire. Instead of rapping with bullshit rappers from the south and sounding save, he should take a stand and create a real eastcoast hiphop album with top 5 but probably he will make some commercial wack poprapshit.

    • bizzalls

      Hey "anonymous", no shit, that's the problem!! New York rappers are using down south beats and messin with southern rappers too much. I never in my wildest dreams would think Jadakiss would do that. His album better not be like this with all this south bullshit.

    • Anonymous

      Nas? Joey Bada$$?

    • Anonymous

      fuck you get off the south dick. Dont you know that east coast sound is not in right now. All your east coast rappers are rapping over southern beats asap rocky, french montana, and whoever else is hot over there.

  • Losta

    Trae is not an "up and commer" he been in the game as long as jadakiss has...

  • ocap

    Yo this is a mixtape not an Album. Its called co-sigment and it's free; and Hip Hop DX writer got nerve to complain. yall need to put the writers name in article. The MIXTAPE is good. and is worth listening 2 and Downloading. Opinions are like Assholes so people should judge for them self

  • meh

    Who cares? Where's E-40's review(s)?

  • DR3W

    tough review but fair. i liked street knocker before they put that weird biggie sample on it, it ruined the beat. my complaint is that it is too long and full of filler tracks that could have been left out.