Murder Inc. CEO Irv “Gotti” Lorenzo premiered his new BET show TALES Tuesday night (June 27) and at the end of the first episode of the anthology series, Brody Jenner — son of Caitlyn Jenner and star of MTV’s The Hills — is hanged.

Set to D’Angelo’s “How Does It Feel,” Jenner is seen swinging from a tree with a noose around his neck. The brutal images are meant to not only shock people, but also to wake them up. The episode’s theme was based on N.W.A’s “Fuck Tha Police” lyrics and police brutality, but Gotti wanted to illustrate “wrong is wrong” no matter what color, creed or origin.

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Gotti took to Instagram to shed some light on his intentions.

I wanted to explain this scene. I put it in the ending Riot scene at the end with D'Angelo "How Does It Feel" playing. Because I wanted to show in reverse. What Hollywood always shows Black People. Reminds us of the fact that our ancestors Hung from a Tree. So it goes with the whole Race Reversal Vibe of the episode. And who did I call to get hung. MY FUCKING BROTHER. @brodyjenner who was totally down for what I was trying do. And the message I was trying to get across. Which by the way. Is a message that what's wrong is wrong. Doesn't matter if someone is Black. White. Spanish. Indian. Asian. What's wrong is wrong. And these cops need to get PUNISHED. For killing innocent people. So maybe seeing it done to White People. In this FICTIONALIZE piece. And seeing these things done to them. Maybe people will have a lil more compassion when 12 year old Tamir Rice gets gunned down. Or Philando Castillo gets killed for nothing. Or Alton Sterling and Eric Gardner. Trayvon Martin. The list is too long and needs to stop. So I thank Brody Jenner. And my brother @paul_smenus NICK CASSAVETE. Who portrayed Rodney King. I hope everyone got the message. I really want everyone to get emotional about what they seen. And remember. None of the actors got killed in this fictionalized piece. But I can continue to name the black people that are really dead. I believe in this world we in. I believe the cool people outweighs the racist motherfuckers. So that is what I tried to do. Hope you guys get it. #talesonbet #tidal #visionaryideas #hiphopculturedtv

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“I put it in the ending Riot scene at the end with D’Angelo ‘How Does It Feel’ playing. Because I wanted to show in reverse. What Hollywood always shows Black People,” Gotti captioned the photo. “Reminds us of the fact that our ancestors Hung from a Tree. So it goes with the whole Race Reversal Vibe of the episode.”

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“And who did I call to get hung. MY FUCKING BROTHER. @brodyjenner who was totally down for what I was trying do,” he continued. “And the message I was trying to get across. Which by the way. Is a message that what’s wrong is wrong. Doesn’t matter if someone is Black. White. Spanish. Indian. Asian. What’s wrong is wrong. And these cops need to get PUNISHED. For killing innocent people.”

In a brief video clip from TMZ, he further explained his reason for the unsettling imagery.

“When you see these horrifying things happen, I want people to step back and I want them to be horrified, and I want them to be shocked,” he said. “Then if you are, maybe understand this is how black people are living and maybe let’s — all the cool people of the world — try and change it.”

Check out HipHopDX’s coverage of the TALES premiere from earlier this week.