"Elliott Wilson’s Tips For Winning At Social Media Branding” has been compiled by mediabistro.
The journalist says people have to “Be natural."
"It has to be organic,” he says in the story. "You have to find your voice. You have to be fearless… even if you are private. You have to have confidence in expressing yourself. Be sincere and honest."
Wilson, who hosts the CRWN interview series, says that it is important to “Log off sometimes.” "You don't need to be on [social media] 24 hours a day, [especially] if you're not in the right mood or you're not in the right headspace,” he says. "There [are] times when even I have to unplug for an hour or two… because [social media is] not really inspiring me.”
The other item on Wilson’s list is to “Join the community.” "Respect other people's voices,” he says. "Be of the people and talk with the people. Don't talk at them. Engage with them. And by being open to doing that, you develop a comfort in it, and I think that that's really the key.”