Diddy recently spoke at IMS Engage for the International Music Summit in Hollywood, California.
“People pay a lot of money to be entertained,” Diddy said at the event, as per Billboard. “You have to take the audience on a journey. You can’t just push buttons.”
Diddy, who also said he often has to "face the backlash of people’s polarized reactions" to him, said his success comes from hard work and he offers the following in the teaser clip. "If you want to jump into what I do, we have the same 24 hours, brotha."
Diddy was recently named the wealthiest act in Hip Hop by Forbes. He reportedly has a worth of $700 million.
IMS Engage, which was held at the W Hotel in Hollywood recently, also featured appearances by Steve Aoki and Moby, among others. The teaser is below.