Gensu Dean Explains The Evolution Of Producers

Exclusive: Gensu Dean & Guilty Simpson released the "Dice Game: Shaken" EP last month.

Although Gensu Dean says that the role of the producer in Rap hasn’t evolved much since the Golden Era, he does notice at least one noteworthy difference. 

“Today a lot of producers are self contained in the since that they produce, record, mix and master all in-house,” Gensu Dean says in an exclusive interview with HipHopDX. "So essentially they've absorbed the role of a mixing and mastering engineer. With the advancement of technology, i.e. software music programs, this was made possible.”

Gensu Dean, who last month released the Dice Game: Shaken EP with Guilty Simpson, remixed the work Apollo Brown originally contributed to Dice Game, the 2012 album from Brown and Guilty Simpson. The Dallas-based Gensu Dean says that he approaches remixing with a specific mindset. 

"With remixing my approach is always to create an entirely different mood and feel, but without compromising the integrity of the original version,” says Gensu Dean, who has worked with Large Professor and Planet Asia, among others. "I seek to use different textures and at times, even rewrite the hooks and add additional verses or features.”

As for listening to the work of other producers, the Texas beatsmith says he has a specific thing he seeks. 

"I first listen for the feel of the music,” the Mello Music Group producer says. "The feel and vibe of the record is important to me. I also check for the textures. For example, what did they sample? How did they use it? Whats the feel of the drums?"

RELATED: Gensu Dean & Guilty Simpson "Ink Blotches" [Singles]


  • Roldho

    up to I looked at the receipt which had said $8573 , I have faith that my brothers friend was like they say truley bringing in money in their spare time from their computer. . there moms best frend started doing this for only about 10 months and as of now cleared the dept on their cottage and got a great new Maserati . over at this website........

  • Anonymous

    Ive been seeing a lot of producers speak on "the state of producers" alately, and a lot of them sound a bit bitter (understandably so) about the current state of things. However, like everything else, the time for production to eveolve is here. Be it because of technology or whatever, but the old way of doing it is dead so deal with it. Like the typewriter during the advent of the computer, the mixing engineer is dead!

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