For Yonkers-based trio the Lox, its music career took a blow early on just as the group was visiting the West Coast for the first time. When asked about any low moments in the group’s career during an interview on Sway’s Universe, Sheek Louch revealed that one of their low moments occurred when they were visiting Los Angeles for the first time and The Notorious B.I.G. was gunned down after the rapper left a party held by Vibe magazine.
“If it was, it probably was when Big died,” Sheek said. “For me that was the most. We didn’t know where Hip Hop was going at the time… Puff was talking about quitting and we just got to that label.”
“That was our first time over in Cali when that happened to Big,” Jadakiss added. “That was our very first time touching the West. So, we was like shell-shocked over that shit…We was at the party. We was there and all that shit. That shit was crazy.”
With close to two decades in the rap game, the conversation between the Lox and Sway’s Universe host Sway Calloway switched to longevity in the music industry. Jadakiss went on to point out that since the group started its music career in the mid-'90s not many of the artists they came up with are still in the industry.
“If you look at the itinerary when we first came in the game,” Jada said. “It’s about two names on it. So, you know, that’s a blessing."
Sheek Louch later gave credit to Jada for being able to outdo newer artists on a song by simply avoiding conforming to the sound dominant on today’s radio.
“He get on these songs with these people, with these new guys. He do him and he bodied them,” he said. “See everybody else trying to sound like what’s going on on the radio. We stick to what we do. And that’s why you love us for that. They forget about that shit.”
Styles P joined in on the conversation with his commentary on relevancy in music. According to the Lox emcee, when the newer and younger artists began to trickle in, it was at that time when the group began working on the group’s “legend status.”
“It’s like the league, man,” Styles said. “You come in. When you come in—Fortunately, we came in, we came in super-hot. We came in super dope. Then there’s always somebody younger and new coming after you. So, after that point it’s like you work on your legend status and be great. And being one of the greats like that’s what you work on. If not, you fucked up and you out the game.”
Lastly, the topic of social media was brought up as Jadakiss spoke on the ability of outlets like Twitter to either effectively promote projects or aid in ruining an artist’s legacy.
“That social media got that Trinity EP at #1,” he said. “Hip Hop, #3 overall on iTunes. So, social media it’s like a double-edged sword. Sway just said if you putting up—If you doing foul things and some of the content ain’t right, the pictures ain’t right, that will destroy your legacy. Cause now they able to capture—everything that’s getting done now you’re gonna be able to look at it forever. We was fortunate to not have some of that. Some of our stuff got swept under the rug…Now with marketing social media is definitely a plus.”
The Lox’s interview on Sway’s Universe comes weeks after the group released their The Trinity EP. Consisting of four-tracks, the EP was released via iTunes and serves as a precursor to the group’s upcoming studio album, We Are The Streets 2.