Beyonce Explains Strategy Behind Her Self-Titled Album Release

Beyonce explains the thought process behind her self-titled visual album.

Beyonce released a self-titled album today (December 13) with no publicized release date prior to its arrival. Hours after the project dropped, she also released a video explaining her decision to unveil an unexpected visual project. 

"I see music," Beyonce says. "It's more than just what I hear. When I'm connected to something, I immediately see a visual or a series of images that are tied to a feeling or emotion, a memory from my childhood, thoughts about life, my dream or my fantasies. They're all connected to the music. That's one of the reasons why I wanted to do a visual album. I wanted people to hear the songs with the story that's in my head. That's what makes it mine."  

Beyonce also discusses how the release is meant to help fans experience an album as opposed to a single and its "hype."

"People experience music differently," Bey says. "Now people only listen to a few seconds of a song on their iPods. They don't really invest on a whole album. It's all about the single and the hype. There's so much that gets between the music and the artist and the fans. I felt like, I don't want anybody to give the message when my record is coming out. I just want this to come out when it's ready from me to my fans." 

HipHopDX reported the tracklist for Beyonce shortly after it was announced today. The tracklist, video previews and announcement clip can be found here

RELATED: Beyonce Releases Unexpected Self-Titled Visual Album


  • Valerie Neeley

    until I saw the check which had said $6064, I did not believe that my mother in law had been realey bringing home money part time on their laptop.. there friend brother has been doing this for only about 16 months and resently cleard the dept on their place and purchased themselves a Mitsubishi Evo. try here... still kendrick is nothing compared to drake an sbsolute 0 compared to the greatest of our generation. Good kid fag city has nothing on take care which is considered album of the decade.

  • 666

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  • demon mask devil

    hey facker facker. devil crazy demons

  • Jean Inman

    just before I saw the bank draft four $9641, I be certain father in law had been realy bringing home money in there spare time at their computer.. there brothers friend haz done this for only thirteen months and just paid for the debts on their appartment and bourt themselves a Mini Cooper. Look At This... some teachers nurses try to kill ppl skateborders rappers cops try to kill ppl. ppl gonna kill them insted

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  • Stanucci

    Gucci mane is the blueprint of a real nigga and heres why GUCCI MANE is the realest rapper and heres why. 1) all other rappers rap about being gangster shooting and killing but they havent done it. 2) Eminem raps about killing he hasnt. 3)Jay z raps in open letter about sending shots he hasnt. 4)Nas raps about how he is a queens thug but he wasn't. 5)Most of the rappers rap about stuff they havent done yet you all support them and say its real rap. 6)When rick ross does it you all claim he is fake and say its fake rap. This shows that hiphop fans are hypocritical and all these real hiphop fan wanna be's are just some unjustified haters whose opinions are just as irrelevent as the swag fag rapper fans. GUCCI MANE KILLED A MAN HE WAS A DRUG DEALER BEFORE RAPPER HE HAS STREET CREDENTIALS HE IS THE ONLY RAPPER THAT RAPS ABOUT FACTS THERE FORE BIG GUWOP IS THE REALEST RAPPER IN THE RAP GAME AND THATS A FACT!

  • Mortis

    i feel like pissing my pants

  • crazy bradd

    here miss try this on in back store u never come bac he he

  • crazy kevvinnn

    hey fucker looking for some of you. um hello hello hello

  • crazy mother fucker 666

    crazy out the devil nites myers jasonnns ot their seen rappit mask devils peeking tresss taking u to jason waters its crazy nmother fuckers at ya its leather facesss chain saws on som of u ppl. put dead dogs head on chase your soul to demons out the mother

  • hollywooddoutlaw

    HaBeyonce did that because of you stupid fans... Caught up on everything else EXCEPT THE MUSIC... Fans caught up on sales, fans caught up on reality tv, fans caught up in beef, fans thinking they LA Reid on Wednesday analyzing soundscan like they know really what they reading, fans hating because they are courageous behind computers, fans born in 1990 that don't have the ability to respect history & science due to No Child Left Behind Laws that took away appreciation for art and theater which made rap a complete business instead of respeact for the art. BEYONCE DISSED YOU FANS, dropped her music, its hot and not a hater can say ish about it.... Then on top of that she made a album making all the independent women think it was all about them meanwhile she had a husband the whole time. Catering to him while all her fans arguing with theirs.

    • hollywood

      AtUCS I get it but I come from a different time then you I don't have to "Hear" from someone to make a final decision. Was you the type that wanted some sneakers but had to wait to the more popular dude in school wore it before you do???? COme on fam you talking to someone who dont wanna follow what everyone else is doing... your statement disqualifies you from opinion... Type a dude I would have tapped your pockets if i caught you walking to the store

    • UCS

      You made some good points, EXCEPT... I heard it wasn't really that great of a project. Talk about "hype."

  • Perv4Life

    If Beyonce had just come out from the bathroom fresh from taking a huge dump after a meal from Taco Bell, I'd still lick her asshole squeaky clean if given the chance.

  • Anonymous

    Props for doing something out the box.

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