Steve Stoute's "The Tanning Of America: Part One: Word Is Born" Episode Airs On VH1

UPDATE: VH1 airs "The Tanning of America: Part One: Word Is Born" featuring Russell Simmons, Tommy Hilfiger, and more.

Released in 2011, record executive Steve Stoute’s “The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy” non-fiction work, was recently turned into a documentary series and will soon air on VH1.

Scheduled to premiere on VH1 in February 2014, the four-part series will be titled “The Tanning of America: One Nation Under Hip Hop” and will address topics discussed in Stoute’s book, specifically the effect the genre of Hip Hop has had on all aspects of American culture.

According to VH1, among those expected to be featured in the series through the use of never-before-seen footage and interviews are Russell Simmons, Diddy, Mariah Carey, Al Sharpton, Tommy Hilfiger, and numerous other individuals who have had an impact on the culture in some way.

Involved in music since the early ‘90s, Stoute has worked at both Interscope Geffen A&M Records and Sony Music Entertainment as president of the urban music divisions. He also partnered with rapper and entrepreneur Jay Z several years ago to create the advertising agency known as Translation LLC.

The record exec will serve as executive producer of “The Tanning of America: One Nation Under Hip Hop” while Billy Corben will serve as director.

An exact airdate for “The Tanning of America: One Nation Under Hip Hop” has yet to be announced.

(October 31, 2013)

UPDATE: The first episode of The Tanning of America can be seen below, courtesy of VH1


RELATED: Steve Stoute To Release New Book "The Tanning Of America"


  • wwliradio

    Parts 1 and 2 have aired, check the link for the schedule

  • Anonymous

    Diddy smashed a bottle over this man's head.

  • donnis mac

    Wu, Nas, Rakim, even Jay who was walking around with the Universal Flag flag will look at that episode title and laugh. This is one of those times where if you really don't have that information, don't speak, ask, or just learn.

  • Anonymous

    the blind leading the blind, smh it's "word is b o n d", not born

    • Amonak

      This explains the title.

    • Anonymous

      the doc is called The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy part 1 is "word is born", and that is incorrect, for the true slogan, that was taken from the streets, the nucleus of this non-fiction documentary about Black urban music, is "word is BOND" only those on the outside believe "word is born" is correct and Steve doesn't have those people around, or they would have corrected it or did "THE word is born", which sounds more inline with the documentary content/title.

    • Word is Bond Brand Nubian

      the documentary is called word is born...

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