Kendrick Lamar’s performance on Big Sean’s “Control” has been one of the most discussed verses of the year. Kendrick Lamar’s social media increased footprint reflects the social media traffic the song generated for the Compton, California rapper.
After the August 12 release of “Control,” Kendrick Lamar’s Twitter account gained 209,000 followers, a 510% increase, for the week ending August 18, according to billboard.com. The discussion of “Control” and the responses from Lupe Fiasco, Cassidy and Joe Budden, among others, likely contributed to 200,000 page views for Kendrick Lamar’s Wikipedia page for the week, a 277% increase.
Kendrick Lamar also enjoyed a 122% increase in conversations on Facebook and 88,000 new fans on the social media platform, a 138% gain.
Kendrick Lamar is now #15 on Billboard's Social 50 chart, which ranks the most popular artists on YouTube, Vevo, Facebook, Twitter, SoundCloud, Wikipedia, Myspace and Instagram, as per billboard.com. The ranking on the chart is determined by combining weekly additions of friends/fans/followers with artist page views, song plays and reactions as measured by music analytics company Next Big Sound, according to billboard.com.
Kendrick Lamar wasn’t the only social media beneficiary thanks to his “Control” verse. Several of the artists he mentioned in the song also gained a significant number of new Twitter followers.
Jay Electronica, who also appears on the song and whom Kendrick Lamar mentioned in his verse, gained 5,000 followers, a 533% gain, as per billboard.com. Pusha T saw a 304% increase and 30,000, while Big K.R.I.T. got 10,000 new followers, a 154% increase.
Other notable increases were enjoyed by Mac Miller, whose following increased 153% by gaining 87,000 new followers, and Meek Mill, whose twitter followers increased by 41,000, a 127% jump. Big Sean got 67,000 new Twitter followers, good for a 100% increase.