Black Milk Shares Video For "Laugh Now Cry Later"

Detroit’s Black Milk has resurfaced with a new video for “Laugh Now Cry Later,” one of the tracks from his forthcoming album, Fever.

Directed by Black Milk and Gerard Victor, the visual shows a-day-in-the-life of a couple trapped in a social media bubble. Although the issues they’re faced with on social media evoke emotion, their inaction fails to do anything about them.

Throughout the video, they are zombified by the mind-numbing effects of social media while their conversations are illustrated by subtitles.

? FEVER 2.23 – Listen “Laugh Now Cry Later” w @chrisdaddydave on percussion. Link in bio. ? by the incredible @jabarijacobs, art design by the great @adamrgarcia @massappealrecs ⚫️⚪️ #FEVER
A post shared by Black Milk (@black_milk) on Jan 17, 2018 at 7:35am PST