JAY-Z’s new album 4:44 still has fans buzzing, especially since three bonus tracks were released on Friday (July 7). Hov keeps the momentum going by dropping a new music video for the title track, which is one of the rawest cuts on the LP.
The video begins with a young boy singing Nina Simone’s “Feeling Good” before switching to old footage of actress Eartha Kitt and an assortment of viral clips. Beyoncé and Blue Ivy Carter also make appearances in the video, which clocks in at eight minutes and 30 seconds (much longer than the album’s — you guessed it — 4:44 play time).
Watch “4:44” in its entirety above if you subscribe to Tidal. Non-subscribers still have access to a preview of the video.