HipHopDX Premiere: Following the release of his Puffy-inspired track, “New Diddy,” Atlanta native 5AM is back with a video for the song, which is directed by Risk Takerz. Starring social media sensation FatBoy SSE, the video pays tribute to the ’90s Bad Boy Era.
“The direction of the song was basically me stunting,” 5am tells HipHopDX. “I’m usually humble in a lot of my music, but I felt I needed to show off a little. I had to talk my shit. The direction for the video was basically that as well but also a play on the ‘New Diddy’ line. We took that line and created a visual around it. Portraying what a Diddy video in this era may look like if Puff was a young nigga now. ”
Watch the video above.