American Express has kicked of a new “shop small” campaign that encourages people to support small businesses just in time for the holiday season. To promote the new campaign, American Express called on Kendrick Lamar and NBA Hall-of-Famer Shaquille O’Neal to star in the seminal episode.
https://www.youtube.com/watch?v=F5CKbjOHKkU
In three separate ads/commercials, Shaq and K. Dot head to Los Angeles boutique Soaptopia, where they smell the aromas and joke about the weird soap names. They even come up with their own names—“Luscious Lamar Bar” and “Shea Butter Shaq.” Check them out.
https://www.youtube.com/watch?v=cN1X3Z4rlcA
