In a two-minute clip shared by The Fader, Common breaks down why he believes the G.O.O.D. Music imprint was crucial to changing the Hip Hop landscape. He stressed that the Kanye West-founded label bridged the gap between hardcore street rap like 50 Cent and more conscious Hip Hop like Yasiin Bay (Mos Def). Initially comprised of the veteran Chicago MC, West and John Legend, G.O.O.D. Music has evolved into one of the most reputable labels today. Check it out above and make sure to grab Common’s new album, Black America Again, on Friday (November 4).