In all of his auto-tuned glory, Rostrum Records’ latest addition, Juliann Alexander, brings the single “Show Me Luv” to life in a new video directed by pb. Last summer, he was Lost In The Waves with his mixtape, but now the Los Angeles club rapper is on the cusp of unleashing his debut full-length album on a label previously home to artists like Mac Miller and Wiz Khalifa. “Show Me Luv” perfectly encapsulates the excitement he must have felt signing the dotted line and the untrustworthy people who want to tag along.

“I’ve been a fan of Reazy Renegade for a while and after he did the ‘Super Freaky’ record with Tory Lanez and Rick Ross, I reached out,” Alexander explained in a press release. “‘Show Me Luv’ was in the batch of beats Reazy sent me. I played it and instantly knew it was the one I wanted. It’s about where I came from, how people doubted me early on, but now they see me doing big things and wanna jump on the bandwagon.”