You can’t call it comeback because Bell Biv DeVoe has been here for years. Even without the direct visibility, their Rap&B classic, “Poison,” can effortlessly fill up any current club/radio playlist like it has for the past 25 years.
Seeing that there is a newly invigorated interest with New Edition thanks to the well-received trailer of their upcoming biopic, The New Edition Story, today seems as good as time as any for Ricky, Mike and Ron to hop back in the studio for a new project, even if the last record arrived 15 years ago.
For the legendary trio’s new single “Run,” the ghost of Frank White is channeled from the depths of Hip Hop purgatory, thanks to Erick Sermon’s redux of The Notorious B.I.G.’s eternal hit, “Hypnotize.”
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After all this time, the New Edition offset is still proving three’s the hard way on the heels of the upcoming album Three Stripes ≡, on eOne Entertainment. The visual “Run” is layered with new appeal as well as nostalgia (peep the Run-DMC memorabilia; the trio also reunites with “Poison” director Lionel C. Martin) and makes it apparent that BBD is back like they never left.
