Honesty is the best policy. Now, the former Murder Inc. and Cash Money R&B crooner Lloyd releases the video for “TRU.” The Atlanta singer/songwriter is best known for his hit R&B/pop singles including “You featuring Lil Wayne,” “Get It Shawty” and “Girls Around The World.” After a lengthy hiatus to pursue his high school diploma and focus on his family, Lloyd is excited to share new music and a new perspective with his fans.

“‘TRU’ is about being a fighter. It’s about speaking truthfully and honestly on your life and not shying away from your imperfections,” Lloyd states. “It’s really about embracing the idea that there’s never failure. There is only lessons to be learned and character to be built. I wanted to shed light on that and I wanted to go towards that light and not run away from it. I got with J.U.S.T.I.C.E. League, who produced the track and I wrote it with my good friend Shakespeare. It’s basically me bleeding my heart out to the music.”

Payne Lindsay directed the video, which was shot on 8MM film in Atlanta. HE’S BACK.