HipHopDX Exclusive Premiere: THEAFTRPARTY unveils the official music video for his lead single “You Forever,” along with his debut project, “Close Your Eyes.” Directed by Hidji Films (Santigold, iLoveMakonnen, 21 Savage), the 21-year-old SoCal native filmed the video in New York City as a visual chronicle of feeling trapped in a tumultuous, volatile relationship.
Produced by iBeats, the visual matches the emotion of the song itself, with AFTR offering his unique brand of minimalistic moody R&B. He’s has already had a monumental year thus far, catching the ear of New York indie powerhouse Babygrande Records, who quickly signed the rising California artist to its roster. In March, he performed at the annual SXSW Takeover with Erykah Badu, Kehlani, D.R.A.M., Mick Jenkins, and others.
When asked about the video, PARTY states, “Ghostly video. A great visual to the eye with a nice touch on how I feel about certain situations through the flow of the video.”