Beats by Dr. Dre launches their new global campaign “b [Ready]” with the first spot featuring a fun integration of E-40’s “Tell Me When To Go” music video.

For years, Beats headphones have been helping athletes, musicians and music lovers prepare for events and moments both big and small. “b [Ready]” brings that concept to life. Starting close to home in The Bay, the campaign’s first spot features Golden State Warriors’ forward Draymond Green as he prepares for the NBA Western Conference Finals.

In a behind-the-scenes clip of the campaign shoot, Draymond explains what “b”-ing ready means to him, saying, “Not only ‘b [Ready]’ for the game but to ‘b [Ready]’ to bring whatever it is to my team to win…On game days, I do the same thing: I got a playlist that I listen to. It tunes everything else out and it just takes me where I need to go mentally.”

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Check out the spot to see how Draymond gets #READY.