Hip Hop: The Real Reason People Buy Jordans

    Let’s break it down.

    15 thoughts on “Hip Hop: The Real Reason People Buy Jordans

    1. Yep! Jordans are the popular sneakers ever made and MJ is a legendary famous dude as well! 🙂
      thanks Air Jordan brand for best retros of Jordans!

    2. Great article but weak putting the Eminem 2’s on here. Any Jordan or Hip-Hop head knows if you want to stunt out or have a grail, it’s the Encore 4’s. One of the most coveted and rarest Jordan collabs to date. That’s the Em/Jordan shoe y’all should’ve shown. But other than that, love the material. Really made me reminisce about all the J’s I’ve had over the years. Too many to name or count. Thank God for resell!!!

    3. Stupid. This video was so dumb. Please don’t make any more. The worst part part is your confidence in the dumb shit you’re saying. Sneakers sell because he crushed it on the court.

    4. GET THE FUCK OUTTA HERE WIT THAT BULLSHIT !!!!!!

      Your totally discrediting MJ, if not for rap would nike and Jordan be that big of a force??? you gotta be kidding… so basketball fans don’t account for shit? So Dougie Howser wore them because of a rapper????
      thats like saying, would there still be fashion without hiphop????

      One thing I love about Nike is the brand stays true to the athlete, and don’t have to sign sneaker deals with rappers to stay a float (Adidas, reebok, puma)

      What you have to not forget, back in the day it wasn’t rappers setting trends with sneakers and clothing, or even gold…. It was the drug dealers and hustlers on the block sporting all that shit,….

      To go around and say HIP HOP is the reason certain companies are banking is wack.

    5. You gotta show your face and show who you are. I get what you’re tryna do but Dx you have bad writers. Jordan was that dude that’s why they’re hot.

    6. Jordan The G.O.A.T and that’s fact, people follow strong trends like Madden Games certain things will last a life time

    7. True. HIPHOP and urban culture got all them brands living. If not for hiphop them brands would be flip flops!

    8. The Jordan sneaker is still popular because Michael Jordan is the greatest basketball player ever…most flashy player ever…most influential player ever…and most marketable player ever. Hip hop is an extremely trendy genre where fads and slang come and go at a rapid pace. The fact that Jordans were able to sustain large success throughout trendy behavior of hip hop says hip hop had little influence on the brand. Jordan is a generational sneaker that is a status symbol for parents and their children. The only other sneaker that maintains success regardless of generation is the Chuck Taylor. The Jordan Brand also has endorsement deals with very high caliber athletes making the shoe in high demand for fans across multiple sports and not just in basketball. Hip Hop’s influence on the Jordan sneaker really is minor.

    9. do you think if pac had made a shoe it coulda challenged the Jordan??
      lotta people love 2pac….all races worldwide love pac.

    10. Murs, your Breakdown essays are getting better and better. You’re really good at this; stuck the thesis hard on this one. Looking forward to the next one.

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