Hip Hop’s exciting young personality Ugly God is an artist to watch for, organically collecting more than 33 million spins on Soundcloud and another 15 million on YouTube. Now, he partners with Asylum Records (Gucci Mane, Waka Flocka Flame, Paul Wall) to release his viral track “Water.”

The Houston rapper has over a million plays for every song released on Soundcloud, including the tracks “I Beat My Meat” and “Bernie Sanders.” Ugly God has also gained a huge social following, thanks to wild posts like a compilation of catching lizards and wearing them on his nose, Ugly’s eccentric and provocative charisma shows through his music. If you need proof, take a look at Ugly God’s recent Genius episode, which has been viewed more than 340k times in just 24 hours.

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