In a game that has flourished on boardroom creations and formulaic radio hits, originality and uniqueness are frowned upon. To be different is usually an artist’s death. I, myself, have never been a huge Cash Money fan. However, they must be respected for the development of a sound that they have molded and perfected. The Big Tymers, an important part of this family, have done just that. Not to be confused with complex lyricists, Baby describes himself as a game spitter. This is something he does very well. In addition, their future as a label looks bright as they have added Jazze Pha’s production, as well as the vocal talents of TQ, and lyricists Boo and Gotti with Major Figgas. Hood Rich is no doubt their best album to date. The addition of Jazze Pha’s production has seemed to challenge Mannie Fresh with the type of competitive fire needed to step his standards up.
The obvious exclusion of BG and Juvenile may turn off some. However, after listening to the album they’re not dearly missed. Lyrically simplistic, however effective, a project has been put together to please their fans and entice multitudes of new Cash Money followers. What better way to prepare the world for Baby’s upcoming album? The only question I would have is why not showcase Little Wayne before the release of his upcoming banga? The current single “Still Fly” has been met with mixed reviews. Despite its great success and excessive airplay many consider it a smack in the face and ignorant. Should this song be taken this seriously? I don’t think so. Why do the so-called Black people of power insist on blaming hip-hop for the problems society has created and not attack the media outlets that make millions off of ignorance and violence? The catchy hook is being sung worldwide. We all know that brother who stays fly with the nice car and no job.
Jazze Pha killed it on “Sunny Day” featuring the smooth gangsta croon of TQ with Gotti and Mikkey. This could have been a hot video for the summer. Throughout the album he delivers a noticeable helpful assist although he only officially had his hands on two tracks. Surprisingly, Trick Daddy stops by to lend a hand on “Da Man.” The cut “Get High” brings to mind an old blaxploitation movie as “Hello” gives a hint of the old Dr. Dre Wrecking Cru days. A solid project with few flaws worthy of mention. Wipe me down!