Rick Ross – Deeper Than Rap

    Amidst controversies and rap scandals, Rick Ross
    [click to read] has managed to force himself into the collective consciousness of
    Hip Hop fans, successfully branding himself as “the real deal,”
    despite events that would seem to indicate otherwise. But for all the
    inconsistencies in Ross‘ tales of pushing weight, he’s
    always managed to deliver in the music-making department. Deeper
    Than Rap
    is no different, as “the Boss” continues his
    penchant for combining hard-hitting production with some good
    old-fashioned hedonistic Rap.

    The number one expectation when listening to a Rick Ross album lies with the production, and in this aspect, Deeper Than Rap does not
    disappoint. The majority of the sound here is very rich without
    sounding overproduced and shiny. Whether listening to the
    minimalistic claps over heavy organs in “Mafia Music” or
    the swanky yet defiant keys and horns in “Yacht Club,”
    there’s little to complain in the musical department. Still,
    there’s definitely some fluff, particularly when Ross relies
    on R&B tracks. The “All I Really Want” is far too
    shiny and the same can be said of “Lay Back.” To its
    credit, the former has an infectious hook courtesy of The-Dream,
    while the latter may be the worst of Robin Thicke‘s
    [click to read] career.

    Immediately evident, even more so than the stellar production, is Ross
    vastly improved emceeing. Big Daddy Kane
    [click to read] he ain’t,
    but no longer is Ross simply talking over tracks. While his
    flows aren’t complicated or astonishing in the least, they are
    clean and he rides the beat well. Perhaps it’s a testament to
    how bad his prior technical abilities were rather than his current
    ones are; either way, he’s definitely gotten better. One need
    look no further than “Mafia Music”
    [click to read]
    where Ross confidently rhymes, “That boy had it hard,
    no facade it’s the truth/So now when I ménage and get
    massaged it’s the proof/Proof’s in the pudding and that
    baking soda takin’/Paper dat I’m makin’ gotta take
    them photos naked/Listenin’ to niggas like whistlin’ at
    Wendy Williams/I flip my middle finger, I’m chillin on
    twenty million/The rumors turn me on I’m masturbating at the
    top/These hoes so excited so they catchin’ every drop/I’m
    dodging debacles like pot holes in Jamaica/We cut down the weed, bury
    the paper on them acres/Martin had a dream, Bob got
    high/I still do both but somehow I got by.

    While Rick Ross
    can’t keep the topic of cocaine interesting for nearly as
    long as artists like The Clipse
    [click to read],
    Raekwon [click to read] or
    Jay-Z [click to read], and
    songs like “Rich Off Cocaine” are painfully monotonous,
    nothing is worse than his insistence to rap about sex for a sizable
    portion of the album. While it would be unfair to accuse Rick Ross
    of trying to appeal to everyone, his reach definitely surpasses
    his grasp on these tracks. On “All I Really Want,” Ross
    delivers laughable lines like “Who can hit it more
    faster/I’m talking authentic orgasms…/She said life is a
    journey/I need mine just like my attorney.
    ” And what’s
    the point of “Face?” It’s “Getting’
    Some Head” part two. The only purpose songs like these serve
    are to make the otherwise commonplace subject matter of drugs and
    violence more interesting.

    While Rick Ross’ third outing could benefit from fewer R&B tracks, there’s no denying his choice in production or his improved writing. Solid
    guest spots from Nas, John Legend and Kanye also
    contribute to what ends up being an extremely solid album. Similar to
    fellow rappers The Game
    [click to read] and Young Jeezy
    [click to read],
    Ross continues to develop a reputation for being able to put
    together a complete product – despite repetitive subject
    matter. So no, there’s not much depth to Deeper than Rap,
    but that doesn’t supersede its impressive execution.

    4 thoughts on “Rick Ross – Deeper Than Rap

    Leave a Reply

    Your email address will not be published. Required fields are marked *