Released on Wednesday (December 8), the clip serves as a lookbook for the brand’s latest collection as the stars talk to a cop to give witness testimonies following a bus accident.
Select items from le FLEUR* Season 2 arrive in stores December 9, while the full collection will be available online December 13.
You can view the commercial below.
The ad arribes just around a year after Tyler, The Creator put out a call for young, black creatives to join the sprawling le FLEUR* brand.
“Where are the young black: tailors, seamstresses, product developers, technical designers, pattern makers, designers. dont send bullshit, no music, no wack ass graphics, no headshots, no fan art, straight to trash, serious inquiries only,” he wrote, sharing an address for submissions. “if your email has nothing to do with clothing, going straight to trash dont waste our time please.”
Tyler’s le FLEUR* brand was introduced at a Golf Wang fashion show in Los Angeles in 2016. It started as a shoe collaboration with Converse before opening its doors to more products, such as clothing and accessories.
As of December 2021, le FLEUR* branched away from Golf Wang and became its own entity as a standalone luxury lifestyle and apparel brand. A year later, Tyler dropped Golf from le FLEUR* and restocked all of the clothing from a drop he did at the end of 2021.
In more recent news, Tyler, The Creator addressed claims that he has a “huge ego” during his performance at Camp Flog Gnaw last month.
Talking to the crowd in between songs, the Odd Future founder said: “I do interviews and stuff and see folks like, ‘Oh, he has such a huge ego, he’s so full of himself.’ Hell fucking right I’m full of myself, n-gga, ’cause that’s how I feel about me.”
He continued: “I’m full of me because everything I said I wanted to do, I did. And I didn’t let anybody tell me nothing else. And I got a résumé to back it up.”
Tyler then attempted to instill that same confidence and self-belief into the crowd, saying: “If you got dreams and y’all feel some type of way about yourself that might exceed how others feel about themselves, fuck ’em and don’t let that shit cloud your brain for real.”
Tyler later posted a fan-shot video of the speech on his own Twitter account while joking: “[that’s] my ted talk.”