Tech N9ne has built a wealth of knowledge over the years thanks to his long tenure in the game, and he’s now sharing some gems on his new track.
Just in time for Father’s Day, the Kansas City rapper teams up with RMR for a brand new single and music video entitled “Fatha Fig Ya (Food For Thought)” — marking the first collaboration between the pair.
The anthem, finds Tech dispensing priceless wisdom packed inside his dexterous and dynamic flow. “Their fucking failures don’t apply to you/ Your life experiences are tried-and-true,” he assures listeners who might be questioning some of the decisions they’ve made.
The 51-year-old also passes along a little life advice to the next generation, encouraging the youth to be sensible with their online presence. “No social media flexing money phone,” he raps, calling out the braggadocios actions of some — that has previously landed people in trouble.
Meanwhile, RMR takes the mic for an entrancing hook as he repeats: “Listen now and tell your sons.” Check out the video in full below.
Explaining the depths he and his crew went to in order to bring the song’s video to life, Tech N9ne thanked everyone involved — including the fans featured in the video — for their dedication to the creation of the visuals.
“We shot this vid from 4pm till 2am and I’m so thankful for all the fans that stayed for the duration for the shots we needed and how full of light and life that RMR had throughout the whole process of this ‘Fatha Fig Ya’ production,” the Kansas City rapper said in a press statement. “L9ve and respect to all involved.”
Released on Friday (June 16), “Fatha Fig Ya” bulldozes the way for the arrival of Tech’s long awaited new full-length album, BLISS, which is due out July 14.
BLISS will be Tech’s first full-length LP since the 2021’s ASIN9NE, which garnered nearly half-a-billion streams and touted his most ubiquitous hit yet “Face Off” featuring Joey Cool, King Iso, and Dwayne “The Rock” Johnson.
The Strange Music mogul’s album preview comes just months after he announced in March that he had welcomed a baby girl into the world; making his release even more timely.
“HAPPY DUE DATE ALINA!” Tech wrote on Instagram alongside his daughter’s birth certificate, which revealed she was born on March 3 and weighed eight pounds and five ounces.
“@newbirthcompany was the exclusivity we needed as there was nothing but their wonderful team of Midwives, our amazing Canna Doula @piscapriothedoula and a few family members at the facility assisting my strong and fearless fiance @therealkrizieluv while she delivered ALINA DENAE YATES divinely in 2.5 hrs.”
He added: “WOW! So blessed to have witnessed this heartfelt moment. Thank you to all involved.”