SZA has officially entered the beauty space with her own brand named Not Beauty – and it arrives just in time for some fun activations on her forthcoming tour with Kendrick Lamar.
The first drop is three shades of lip gloss, which the singer has been quietly teasing in recent months by wearing at all of her appearances, including the Super Bowl halftime show.
“I’m not a beauty maven, but I know lips,” she told Vogue. “I know what I like, and I’m diligent about finding the best quality ingredients. I wanted to fill a need with something that works for me and that I use daily. Following your passion and letting it lead you, and letting the story develop itself by following the throughline of risk, trust and willingness is literally what my entire life and career has been about.”
As for the name, she explains: “[It] was representative of a reminder of: Don’t try to be these other brands, don’t try to be anything. Don’t just make a random celebrity brand just because you can. My whole life is about being pressure-free but still trying your best, and that’s what Not is about.”
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In her Instagram announcement, SZA revealed the gloss will only be available on the Grand National tour for now.
“YALL ASKED FOR THE LIP COMBO AND ITS FINALLY HERE !!! I REPEAT THE LIP PRODUCTS IVE BEEN WEARING AND WORKING ON FOR YEARS ARE FINALLY HERE FOR EVERYONE TO TRY !!! Available only at ‘NOT BEAUTY’ pop up activations on the GNX Tour!”
You can find more info about the new brand over at their website.
Kendrick Lamar and SZA’s joint Grand National Tour kicks off on April 19 in Minneapolis, MN and wraps up on June 18 in Landover, MD, with stops in cities such as Houston, Philadelphia, San Francisco, Las Vegas and Chicago along the way.
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The roadshow will also swing through Kendrick’s native Los Angeles and SZA’s birthplace of St. Louis.
Earlier this month, Mustard announced he will be joining them on the road, marking the first and thus far only supporting act announced for the trek.
The Grand National Tour also stops in Toronto for two nights in June, something Jimmy Kimmel noted when SZA appeared on his show last month.
“You’re going to Toronto for two nights,” the host said. “Are you worried about it at all?”
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“Are you worried?” a seemingly nonplussed SZA responded. “I think it’s gonna be so fun.”
“What if you-know-who shows up to the show in Toronto?” Kimmel asked, referring to Drake.
SZA pretended not to know who he was talking about.
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“Who knows who?” she jokingly asked.
