Swizz Beatz Says “Watch The Throne” Has The Potential To Change The Game

    There aren’t many artists left who are a guaranteed platinum plus every time they drop an album, but two of them are making an album together. Yet Swizz Beatz, who has been in the studio with them, told MTV that Kanye and big brother aren’t trying to make hits with this album.

    “I think they’re just doing them. I don’t think artists nowadays are paying attention to any like, particular formats. Because the industry is not what it used to be — you can’t predict a Top 40 record or a #1 Urban record. You just gotta just do what you feel is hot. It’s just like you feel like you don’t want to rap no more [or] you wanna keep going past the hook, just keep going past the hook. That makes it real hip-hop.” he said. “People don’t understand that hip-hop got started from being rebellious to any rules. Hip-hop has no rules, and the only reason hip-hop started getting rules [was] because of radio airplay, sales, different spins and trying to reach out to another audience. But Jay and Kanye got the audience already so they can do what they want to do, and I think that’s what they doing, which is a great move.”

    Mr. Alicia Keys, who last work with both emcees on the remix to Kanye’s “Power,” has played a role in an album he thinks has the potential to change the game. “I’m involved a little bit on the album, and just hearing the different songs it’s like ‘Wow, they’re really taking it to another level.’ I’m happy to be a part of it, those are my brothers and [they’re] going to continue pushing the envelope,” he said before adding that, “‘H.A.M.’ will be followed up by tracks that are “just gonna keep getting better.”

    Swizz is also a big fan of these high profile collaborations. “I think that those being both of my friends, and knowing that people can team up on such a high caliber level — as musicians, as rappers, as friends, as peers — I think it’s super positive, and I think that if more of the industry did moves like this it would be a better place for everybody.” 

    72 thoughts on “Swizz Beatz Says “Watch The Throne” Has The Potential To Change The Game

    1. “Because the industry is not what it used to be — you can’t predict a Top 40 record or a #1 Urban record. You just gotta just do what you feel is hot. It’s just like you feel like you don’t want to rap no more [or] you wanna keep going past the hook, just keep going past the hook. That makes it real hip-hop.”

      He’s right — and hip hop has all of a sudden gotten a lot better in the last couple years. Nas spoke too soon when he said hip hop was dead — maybe it was in the mid-2000s, but its back

    2. nas damian marley already had a collaboration
      this should have changed the game!!!! unfortunately all these mason MC stick together in there mission to promote ignorance
      materialism in the world!! “we already know you have MONEY JAY Z!!!!” what else are these uncle tom ass nIGGAS going to talk about????

      1. Double co-sign. I’ve been saying that for years. Money, money, money is all you hear from Jay. All the time.

      2. Sometimes I get so upset (sad, frustrated) that Distant Relatives wasn’t the biggest album to come out in years, with multi-platinum sales and multi-grammies, because the music and message was phenomenal and was worthy of it!
        The fact it gets dissed half the time(usually with someoen sayign somethign liek it flopped) has probably broken the camel’s back and made me realize hip hop will never be “great” again, and serve it’s true purpose. I pretty much hung up my mic…heart broken

    3. Game Changer? I dont think so. I heard H.A.M, and I get the feeling that this is an album where they can rap over the “hottest” commercial radio producer beats without it counting towards thier solo catalogs. Jay Z is gonna talk about how he really has money and Kanye is gonna rap about the bitches he wishes he had. The ignorant album. Enjoy! They goin after Gucci Mane and Jim Jones money now.

    4. another best of both worlds type joint. i like both artists but i agree with some of yall on here. they feel like they can take over the minds of fans. that’s just not true for some of us. like myself. best of luck to them…i’m listening for it.

    5. How can any of you make a legit comment on what this album is going to be like? Have any of you heard this album? Oh you’ve heard H.A.M., so you know what the album is going to be and you are capable of making a fully formed opinion on what the entire album will be like based on less the 10% of the whole. GTFOH.

      This is what is wrong with Hip Hop. Blogger making half-azzed comments on what the think something is going to be before it even comes out. Personally I would love to see this album turn out to be a “classic” or a “game changer”, but let’s get real. The album isn’t even finished yet. So until then, for the sake of hip hop, quit making uninformed opinions. Thats just is pure ignorance.

      1. Real talk. People are so focused on saying something and they don’t realize they having nothing to talk about. How are you gonna say the album sucks when the shit’s not out? Instead of having a preformed opinion, why don’t you base it out the facts?

        Charles R.

    6. Swizz needs tp go back to his early days of when he played the background to Ruff Ryders and just shut the fuck up and make those beats…Ever since he got up with Alicia Keys on some personal shit now all of a sudden he thinks he knows everything…Alicia is the one who said you have to break the rules…I’m sure she’s the one that got in Swizz’s ear and got him talking like this because Swizz wasn’t talking like this before…Alicia is the one who said this and not Swizz so it’s not just Alicia’s pussy that’s been in Swizz’s mouth…Now Alicia’s words are coming out of Swizz’s mouth too because he’s just saying shit that Alicia already said a long while ago at The BET Awards..Do us a favor Swizz and got have Jay’s dick…That H.A.M shit is bullshit and Jay continues to keep his camel ass on those commercial beats…I could care less what the fuck Jay-Z does anymore…Jay could rhyme over some country beats for all I fuckin’ care… H.A.M. was garbage and that producer Lex Luger needs to change his name before Lawrence Wendell “Larry” Pfohl (the real wrestler that’s named Lex Luger) sues his ass for trying to brand his name…He better change his name before the wrestler Lex Luger gives him a law suit that this clown won’t be ready for…And that’s another thing…Niggaz need to start coming up with better names and stop coming up with these corny ass names…I’m surprised that the real Lex Luger hasn’t taken his ass to court yet…

    7. ooo yeah, Swizz wasnt it YOU who started coming out with these WACK ass beats in the late 90’s!? You’re part of the problem why Hip Hop is where its at now with these Fisher Price beats…YOU started this!!…GTFOH!…

      1. lol… yup, the same guy that stole an entire sample from a Casio keyboard for Eve’s “What Y’all Want”. Simple beats plus simple emcees (except for DMX and L.O.X.) equaled a lot of mediocre music.

      2. The best thing he has ever done was Flesh of my Flesh, Blood of my Blood. I bought that album when it first came out when I was 13 and still listen to it 13 years later. He did almost every beat on that record and it is definitely one of the best hip hop records.

        …But what has he done since then. He is too worried about being Swizzy and has completely forgotten about the beatz.

      3. peopel give swizz to much credit for dmx/ruff ryders. i was looking at the credits and dame grease was actually the dude who had the hottest stuff with DMX not swizz

      4. That may be true, but Dame Grease only produced one track off of Flesh of my Flesh, and maybe 3 off of and then there was X. But you are right, every track he did for it’s dark and hell is hot are as pretty hot. But personally I prefer Flesh as a whole album. It’s much more cohesive than “hell is hot”.

    8. HAM IS GAME CHANGING??????? AIGHT…. FUCK OUTTA HERE OLD ASS JAYZ RAPPING ABOUT NOTHING AS USUAL… UR CAREER IS DONE NIGGA… KANYE IS JUST OVERRATED ASS FAGGOT

    9. if swizz is involved, then its wack. sure he has soem hits but his sucess/failure rate is prob the lowest amongst all the super producers

    10. Jay-z been on my top rappers since he dropped Reasonable Doubt… fuck this Atlanta no meaning bullshit rap… bring that east coast, midwest, west coast shit back… real hip hop

    11. The only thing that’ll change is the channel when this shit comes on. One shouldn’t judge the entire project based on one song but goddammit HAM was one horrible track!!! I’ve heard more than enough. These guys are officially over.

    12. are you people stupid? i dont think you realize who is making this collab album

      jay z and kanye west

      two of the most decorated, talented hip hop artists within the last decade. people are going to call me a “dickrider” but real recognized real.

      go tattoo a fuckin ice cream cone on your face

      1. Decorated? Talented? You act like they’re freakin william shakespear or michaelangelo or something… This isn’t midevil times.. All we need is some gangster rap and songs to get down dance and party to… We will let you sit in the corner with headphones and listen to some lyrical “real hiphop” which I don’t see how that can be considered “real hiphop” when hiphop was created by sugarhill gang and run dmc with a sole purpose of break dancing and edutainment….

      2. did you just question if lyrical hip hop..is even hip hop? i rest my case

        the art of “rapping” started in the hood to see who had the slickest rhymes and most noticeable style. and yea i will sit in my corner and appreciate the art of the hip hop music. poetry. dont forget rapping is an altered form of poetry…

        and go tattoo an ice cream cone on your face. you got sonned

    13. LMFAO!!! Yall are some haters, Every single one of you suckers that are hating are the same ones who were bumpin all the G.O.O.D. Friday tracks and MBDTF, so stop frontin like you aint gonna be bumpin watch the throne, CHILD PLEASE!!!!!!!

      1. I don’t think H.A.M was that bad, it wasn’t as gud as i expected but I think its alrght. I bet it has its place in the arrangement of the album.

    14. You ignorant individuals need to accept the fact music has changed with time. Everything do not stay the same forever. H.A.M is a great song to what music is today. The beat is great for people who have a car with either 12’2 or 15’s in the trunk. Jay-Z killed it by just going H.A.M. It’s no particular topic! The objective is to just go off on the song. If any of you dudes into music plan to fail. Cannot even make sense of music that’s going to sell regardless.

    15. swizz beatz iz rite. diz shit iz gon change da game. just watch cum money disapear n2 dust when diz album iz relesed. u no u niggaz gon buy dat shit when it comez out. don’t even front. kanye west and jay-z! 4 life niggaz!

      RNGMB BITCH! (roc nation good muzik bilionairez)

      1. Fuck outta here Jay is washed up and Kanye is a pop rapper! This album won’t change a damn thing, it’ll just fit in with all the current pop techno swag shit in the mainstream!!

      2. Please go back to school and finish your english class….why is it that some of you dumb niggas always write in slang…either youre teacher is stupid or your parents are idiots!!!!. Here let me help you….im sure youre following that dumb idiot by getting a tattoo of a big stick on your cheek…dumb nigga! enroll in night school dumb fuck!

        iz = is
        diz = this
        relesed= released
        dat = That
        comez = comes

      3. Hey Mandy,
        When you’re done licking my nutsack, you should move down further to my asshole. Whilst you’re rimming me, please speak in your hilarious tongue – all of those z’s will give me a tremendous orgasmic rush.

    16. That song H.A.M. is straight trash. MBDTF was trash and Blueprint 3 was one of Jay’s worst albums. I swear some of ya’ll have no taste at all when it comes to rap. People think just because this mainstream rap has changed that its actually good music!! Record labels have brain washed some of ya’ll!! I’m waiting on Raekwon and Nas’s new albums….Fuck this mainstream shit out today!!!!!!!!

    17. One, Swizz hit his peak long ago. He’s now trying to squeeze every dollar out of rap, which is fine, but stop wetting yourself over a Kanye/Jay album.

      Secondly, IMO, nothing DMX does in the future besides going to prison will top the lyrical intensity he showed on “It’s Dark and Hell is Hot”. Flesh of my Flesh was ok, but felt like a sequel instead of a stand alone effort.

      Lastly, to Anonymous…

      I never heard Distant Relatives so I can’t say it sucked or was good, but music like that just doesn’t appeal to the wider audience. Nas had the winning formula. Why he abandoned that is anyone’s guess.

    18. Man fuck all this shit. Fuckin mainstream bullshit killin hiphop. It ain’t even bout times changin and niggas wantin to hear older shit, but lets get back to some good hiphop. Kanye new album was so whack, give us back some of the dope kanye from college dropout. That was hiphop. Fuck this nigga swizz beats wit his annoying ass beatz. I dunno how this dude make some dope tracks then make some beats dat r so annoying filled wit shit.

      1. While we can all value your opinion, I think it’s safe to say that you’re in the minority on this one. Kanye’s album is critically accalaimed at this point. You can dispute it if you want…everybody’s got their opinion….but I think most people find it to be a dope album.

      2. nah, Kanyes album was OVER RATED!! Im a Kanye fan dude is nice but his last album wasnt that good. …All these articles about it being critically acclaimed is BS..theyre making you like it….it was average at best. late Registration & graduation were / are better.

    19. SO LET ME GET THIS STRAIGHT..THE ONE DUDE WHO THINK KANYE WACK AND JAY WASHED UP GON BLOG HIS HATE OUT ALL DAY..FUCOUTTAHERE U LAME ASS NIGGA..YOU KNOW WHO IM TALKIN TO..THE SAME NIGGA UNDER DIFFERENT SCREEN NAMES SCREAMIN THE SAME BULLSHIT STATEMENTS..GO BACK AND LISTEN TO YO GA-BAGE ASS EMINEM CD’S..ITS COOL THO..I SEE WHAT U TRYNA DO..INFLUENCE THE MASSES..MAKE THEM BELIEVE THAT BULLSHIT..NEWSFLASH..U CANT TAKE HOT SHIT OUTTA PPL STEREO’S..ITS THEM WACK ASS “WHITE JESUS” CD’S THAT PPL BE THROWIN LIKE FRISBEES..”WHITE JESUS” ALREADY SELL 3 MILLION COPIES FOOL..SLOW DOWN..WE GET IT..HES THE BEST(NOT REALLY)..THESE NIGZ HOLDIN DOWN THE GAME IN A RECESSION..IF NOTHING ELSE..THAT DESERVES RESPECT..NOT ONLY DO THEY HOLD IT DOWN(PPL REALLY PLAY THERE MUSIC..NO FALSE PRAISE)…I GOT U..STAY ON YO “I HATE REAL NIGGAZ” CAMPAIGN..AND IM A STAY ON MY “I HATE FALSE PROPHETS..WHO NOBODY MENTIONS SHIT ABOUT THE ILLUMINATI WHEN THEY TALK ABOUT HIM(WHITE JESUS) CAMPAIGN..DUDE AINT HAD A “REAL” HIT SINCE 2002 AND HE AINT “WASHED UP”..FUCOUTTAHERE..NO OFFENSE TO WHITEBOYS..BUT EMINEM IS NOT THAT DEAL IN NO URBAN AREA OF AMERICA..NO AIRPLAY IN THE CLUB..THE BLOCK..THE RIDE..THE HOUSE PARTIES..AND IT AINT CAUSE HE WHITE..ITS BECAUSE HIS MUSIC IS WACK…REAL TALK

      1. i agree, 30-40 year old white people are the majority of who listens to Eminem now. They have 4 rap cds and 2 are eminems

      2. ^^^^ so true man! To be honest i picked up Ems CD thinking he was gonna be spitting fire ……WOW , that shit was corny as fuck….”dont hurt me, dont hurt me” for him not liking fags, he chose the faggetiest song to sample…..EVER!….and that the way you lie track is garbage….oh, and that was the first time ive EVER bought a Em CD….I usually dont buy mainstream Hip Hop CDs but i gave this dude a chance…No more “thats something else” as Guru would say CD’s for me…

    20. I think what most people are trying to get across is that it’s a bit of an overstatement to say this album is going to change the game.

      Just because it’s Kanye and Jay doesn’t mean it’s going to be the next “Chronic” album.

      It takes more than two high profile artists collaborating on an albue to change the game. There’s more contributing factors to it than being high profile.

      1. I posted the same sentiment on the HAM facebook page. It takes more than a name to make an album great.

        I didn’t like the HAM single at all and I’m a fan of both Jay and ‘Ye.

        And who the hell is Swizz to be talking about real hip-hop? did he forget that song he did with Diddy “Dick-Your” Money already?

        He’s a whack ass producer..

    21. Hip hop is dead man. Its never gonna be like it was in the 90’s. Back then rappers were changing the game every 2 years, from G-funk to Wu tang, to Pac, to Nas, Jigga, even down south niggas like Masta P, Outkast, constantly pushing boundaries…Wtf happened now? Theres no heart and soul in hiphop anymore. They are signing any wack ass kid with a youtube page these days. They gotta keep it exclusive and have some fucking standards before they start handing out any dumb ass felon with record deals. Wack breeds wack. Look at Gucci mane and Wacka flocka lame for example.

    22. ratface lookin ass nigga be dick ridin, this niggas been trash since its dark and hell is hot. Washed out ass Jay Z n diva bitch Kanye BOTH rappin about nothing as usual. Over some wack ass youtube beats this shit aint changin shit! Back in the days niggas would change the game every 2 years and it would get doper and doper like dre to snoop to wutang to nas to pac even down south rappers like ugk and outkast was nice.

    23. I dont know if it’s just me. But HAM SUCKED. This dude talkin how it’s gonna change the game. YA GONNA MAKE IT WORSE. cause thats wat it sure seems like is gonna happen

      1. its not just you man! 75% of the heads in here think its wack!..the other 25% are in line to get their face tatted.

    24. Damn!!!! Some of y’all need a hug from your Parents or need to spend more time with your Girl. You can make your point without being so angry. lol I’m a fan of Jay-Z and Kanye West I’m not gonna lie and if the whole illuminati thing is true I will lose respect for them but, they do make good Music. The “HAM” single tho was alright it could of been better. And as for Swizz to say their album is gonna change the Game ahhh I don’t know about all that but some Cats I think are changing the Game right now are The Cool Kids, Lupe, Wale, Big Sean, J Cole, Whiz Khalifa, Common, Talib Kweli, PAC DIV, N*E*R*D, Kidz in the Hall, Kid Cudi, 9th Wonder, Jean Grae, Mos Def, Ghostface, Slum Village, Little Brother, Black Milk, Sky Zoo etc etc. Hip Hop isn’t the same like it used to be so most cats today don’t know how to be original but thank God for the few that do. Before I go I’m gonna give a list of my some of favorite Hip Hop albums that changed the sound of Hip Hop.

      A Tribe Called Quest – Low End Theory
      NWA – 100 Miles and Running
      Outkast – ATliens
      Nas- illmatic
      Wu Tang Clan – 36 Chambers
      LL Cool J- Mama Said knock you out
      RUN DMC – self titled
      Slick Rick – The Great Adventures of
      Slum Village – Fantastic vol. 2 (RIP J-DILLA)
      Dr Dre – The Chronic
      Snoop Dogg – Doggy Style
      The Roots – Do you want more?!!!
      Notorious BIG – Ready to Die
      Publie Enemy – it Takes a Nation of Millions
      Pete Rock & CL Smooth – Return of the Mecca
      Cypress Hill – self titled
      Mos Def – Black on Both sides
      MC LYTE – Eyes on this
      Kanye West – The College Dropout
      JAY-Z – Reasonable Doubt
      2 Pac – All Eyez on Me
      DAS EFX – They Want EFX
      De La Soul- Stakes is High
      Busta Rhymes – The Coming

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