Announced today via Instagram, Rihanna has been named Puma’s Creative Director and Brand Ambassador.
Regularly recognized for her fashion sense, Roc Nation’s bad girl with a big voice is the latest artist to take on a creative role with a major brand.
Rihanna joins the current group of Rap and R&B acts working with shoe companies. Kanye West is working with adidas and Meek Mill is also working with Puma.
Below, a photo of Rihanna supposedly signing the dotted line with Puma can be seen:
For additional Rihanna coverage, watch the following DX Daily:
Please enable Javascript to watch this video
![Method Man Admits He Didn't Like Drake's "Wu-Tang Forever": "I [Wasn't] Getting On That"](https://hiphopdx.com/wp-content/uploads/2025/12/method-man-drake-wu-tang-forever-remix.jpg?w=250)
We see her more when she ain’t making music.
what a joke. she doesnt even write her own music.
why?
I truly hate Rihanna, and all women.
Creative Director and Brand Ambassador. LMAO.