Rihanna‘s business endeavors have proven to be incredibly lucrative, and she has now added yet another layer to her brand.
On Tuesday (June 4), the 36-year-old announced the launch of Fenty Hair, revealing that products from Fenty’s new haircare branch will be available online and across stores on June 13.
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In the caption for the new line’s snappy and whimsical trailer, she wrote: “a new family is moving in! @fentyhair is pullin up and it’s time to finally have the hair experience you’ve been waiting for.
“you know how much switching my hair up matters to me. I’ve had almost every texture, color, length, from weaves to braids to natural- so I am launching a flexible line of products for not only every hair want, but every single product is designed to strengthen and repair all types of hair, which is what we truly need! It’s time to play and get stronger by the style.”
In a similar move, Beyoncé released a new line of cosmetic products earlier this year.
Just a month later after the drop, however, fashion consultant Fiona Glen posted a message on LinkedIn highlighting the suspicious similarities between Cécred and TWYG (pronounced “twig”), a New Zealand-based skincare company.
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“The first image is the newly launched CÉCRED the haircare brand from Beyoncé,” she wrote next to a side-by-side comparison of both companies’ products. “The second image is a New Zealand based skincare brand TWYG, which I shared on a work WhatsApp group back in November. There is a stark similarity, let’s be honest both are aesthetically pleasing, impactful but horrifically over packaged.
“There’s a good chance that the packaging similarity is a coincidence however it’s proof that it’s harder than ever to launch a truly different product and IP is increasingly difficult to defend.”
The designer behind the TWYG packaging, Amanda Gaskin, responded in the comments section to make a more direct accusation about the American company.
“As the designer behind TWYG skincare’s brand and packaging, launched in June 2023, I couldn’t help but feel a pang of deep disappointment upon discovering Beyoncé’s recent hair care packaging,” she wrote. “Over the span of 18 months, my team poured countless hours into TWYG, with a significant portion of that time dedicated to crafting the custom-formed lids.”
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“It’s hard to believe that Beyoncé’s brand and packaging team hadn’t stumbled across our work, especially considering the recognition TWYG received last year,” Gaskin added, before noting that TWYG’s packaging had won multiple awards.
“To say I’m gutted would be an understatement but thank you for acknowledging the similarity and validating my feelings on this.”
