Rick Ross and Meek Mill have launched a promotional campaign for their joint album, incentivizing fans to save the tracklist in exchange for the opportunity to win a hefty cash prize .
On Monday (November 6), the duo announced the Too Good To Be True Sweepstakes to stir up excitement for their collaborative LP of the same name. The $50,000 lottery drive requires no purchase and will run for 10 days, after which one winner will be randomly chosen and revealed on Instagram.
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Participants must fill in seven “lucky numbers” in the draw, pre-save the album and fill out the sweepstakes form online. Anyone 18 years and older is eligible to take part and may enter the raffle here.
Too Good To Be True is scheduled to release on Friday (November 10).
Last month, Meek Mill posted a cinematic trailer for the upcoming project on Instagram, which opens with shots of different kinds of studio equipment against a midnight blue backdrop. DJ Khaled then pops up in the video and shows love to both Rozay and Meek.
As an aerial view of New York City’s Times Square takes over the visuals, the Dream Chasers boss narrates: “N-ggas ain’t seen me or Ross around each other for a long time. We got back to the business, straight back to the family, love, and jumped right back in the studio immediately. So, y’all about to get that live and direct and what happens. Tune in.”
In a separate clip, Diddy speaks about how he felt once he heard “Shaq & Kobe,” the album’s lead single.
“That’s when I heard you came and played me the joints,” Puff says. “And then when I saw the video, I was like, ‘Yeah, that’s what I’m talking about!’ Even Meek, I was like, ‘Yeah, that n-gga’s bucket [hat] hittin’ just right.’ I’m like, ‘This is refreshing.’ You know what I’m saying?”
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“2 good to be true @djkhaled @diddy [salute emoji],” Meek Mill wrote in the post’s caption. “I don’t know what’s about to happen but shit about to change! @richforever MMG X DC.”
