Taken from Vincent’s recently-released Jamla/Roc Nation debut album Love Is War, the track hears the pair dissect the complexities of relationships/sitautionships, as well as love on Black Love Day, a day created to demonstrate love, forgiveness and acceptance among Black people, which takes place each year on February 13.
“‘Feb. 13th’ is a record that’s full of pure emotion,” Vincent explained in a press release. “Ironically, I found out it was celebrated as ‘Black Love Day,’ but this song was made to tackle the ups and downs of relationships, and the wrongs that come with it.
“It was the day before Valentine’s Day so we wanted to make this the break up song. Everyone who is a part of this record experienced real emotions to get to this point.”
Rapsody added: “The making of both the song and video was a very organic experience. Myself, and Reuben were staying with Young Guru in LA during the pandemic; waking up talking, learning together, having life conversations.
“We all put our experiences in the music, and we all poured into the idea of the visual in the same way. Guru had the initial concept, I was on Pinterest finding inspiration for how to execute it, Reuben was throwing in scene ideas. It was how creating in a village is suppose to look, that’s how it all came together so well.”
Reuben Vincent, who came up under the tutelage of 9th Wonder and Young Guru, was recently named one of HipHopDX’s Rising Stars Of 2023.
“With early instrumentation similar to Tobe Nwigwe in an ode to his Liberian roots, Vincent raps over vocal chops and jazz riffs to tell a story of his journey towards self-love,” DX said of the young lyricist. “With his most recent release, Love Is War, Reuben morphs boom-bap stylings in a direction that’s more orchestral, inspired by his own affinity for The Love Below by Andre 3000.
“Reuben Vincent blends the technical flow of Dreamville’s Cozz with the production of early Hip Hop legends, from 9th Wonder to Young Guru, creating an atmosphere that blends traditional Hip Hop with red-tinted R&B. If you want bars, introspection and conceptual raps, Reuben Vincent checks all the boxes for the next generation.”
The Charlotte, North Carolina rapper/producer signed to JAY-Z’s Roc Nation in December 2021. The label confirmed the signing via an announcement video on Instagram, in which Vincent talked about his dream of signing to Jigga from a young age.
“Man, it’s so crazy like, I remember being a kid like 5 or 10 years old watching Fade to Black on TV seeing Hov sell out Madison Square Garden,” Vincent said in the clip. “And then man, I remember getting on the bus and my friends asked me, ‘If you could ever sign a deal somebody, who would it be?’ And my first answer was Roc Nation.”
He added, “To me, that was just a dream. But one thing I didn’t know back then, was that some dreams stay dreams and some dreams come true. Welcome to JamRoc.”