Nicki Minaj and LØCI have partnered on a new capsule sneaker collection, with the head Barb creating something special with the vegan shoe company.
In an Instagram post shared on Saturday (March 30), Minaj revealed that the collection would drop on April 12, and would feature 11 different designs for her most devoted fans to choose from.
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“4/12 = 11 new pairs of my OWN sneaker,” she wrote in the caption. “11 completely different designs for you to choose from. An absolute dream come true. I can’t WAIT for you guys to see my 1st collection!!!! Link in bio to SIGN UP NOW!!!!!
“Thank you to my team for helping me make this dream come to fruition. This isn’t a sponsorship. I’m an owner & partner & we will be showing you the first complete collection on 4/12. Love you BARBZ. THANK YOU. Nicki Minaj X LØCi @lociwear.”
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Despite the claim in her caption, Pitchbook does not list Minaj as a behind-the-scenes player in the company, which does count Oscar-winning actor Leonardo DiCaprio among its investors.
Check out Nicki’s announcement and a preview of the designs:
On Friday (March 29), the 41-year-old passed through the City of Brotherly Love for a show at the Wells Fargo Center. During her set, the “Barbie World” hitmaker even brought out local icons Freeway and the Young Gunz.
“#GAGCITYPhilly took the [cake emoji],” she captioned a collage from the show on Instagram. “What an incredible SOLD OUT arena filled with love, fun, sassy, sexy, funny, adorable, endearing human beings. Love you guys SOOOO very much. Thank you.”
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She added: “A HUGE THANK YOU TO #ChrisAndNeef & #Freeway for blessing #GAGCITY with their presence tonight. That means a lot to me. REAL NIGG@AZ ONLY. Wishing everyone who hit the stage tonight blessings on blessings.”
She concluded the post by basking in the glory of her latest sales accolades, writing: “Last 3 slides of @republicrecords presenting me with plaques in Jersey [nervous emoji, heart-gesture emoji] #SuperBass is 12X Platinum. Highest selling song by a solo female rapper in HISTORY.”
Young Chris subsequently took to social media to covey his appreciation for the opportunity, writing: “PinkFriday2 was [three fire emojis] appreciate U @nickiminaj.”
Likewise, Freeway also gave Nicki and her supporting act Monica a shoutout on Instagram soon after the show.
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“The affection you feel in your hometown is genuinely one-of-a-kind!” he wrote. “I extend my gratitude to my sister @monicadenise and heartfelt appreciation to the queen @nickiminaj for inviting us to ROC her stage. It was an incredible experience, and she delivered an outstanding performance!”
