Nas, Rakim, GloRilla and Latto have joined forces with Sprite to pay homage to Hip Hop’s 50th anniversary with a new ad spot.
Released on Thursday (June 1), the commercial kicks off with each artist rapping a part of the Sugar Hill Gang classic “Rapper’s Delight.” Latto and Rakim also spit a few lines from their respective songs “Big Energy” and “Paid in Full” before Nas closes it out with a new bar.
AD LOADING...
“The underground and overground keeping fans excited/ 50 years and counting? Y’all rappers delighted,” he raps.
Check out the commercial in full below:
Songs, events and performances have been taking place all year in celebration of Hip Hip’s 50th anniversary, which officially arrives in August. Later this month, Audible will celebrate the milestone with the launch of a series of Hip Hop icons hosting shows on the audio storytelling platform.
Kicking the series off on June 15 is West Coast Hip Hop pioneer Snoop Dogg’s show, Words + Music, where the rapper will discuss his journey from Long Beach to the rest of the world and his decision to pursue love and life over death and destruction.
Following that, Lil Kim will offer her own Words + Music, where she will describe how she became an integral part of Hip Hop’s evolution and an inspiration for female rappers. Yasiin Bey’s show, A Dynamic Career in Communications, will explore the Black Star rapper’s Brooklyn roots, faith and spirituality, as well as his creative inspirations.
DJ Drama Presents: Gangsta Grillz, will explore the superproducer’s dynamic reign as a mixtape industry star, and feature his occasional collaborators Lil Wayne and Tyler, The Creator.
AD LOADING...
Last but not least, on August 10, one day before Hip Hop’s birthday, Chuck D’s Can You Dig It? will take listeners back to when the genre was only in it’s infancy during the 1970s in the South Bronx of New York.
Additionally, as part of Audible Originals, former XXL Editor-In-Chief Sheena Lester will narrate her novel, The Greatest Day, while author and music journalist Clover Hope will narrate her book, The Motherlode: 100+ Women Who Made Hip Hop.
