Mysonne is trashing all of his Nike shoes and calling for a boycott in response to the company suspending their deal with Kyrie Irving amid his antisemitic controversy.
In a series of posts to Instagram, the rapper/activist can be seen throwing his Jordans and dozens of other Nike sneakers into his building’s incinerator.
“If you so attached to Nike that it Bothers you that they are now TRASH in my Eyes therefore not only will I not wear or support it anymore,” Mysonne captioned one of the clips. “I refuse to donate Trash to anyone but the incinerator!!”
His post added: “#F_ckNike .. Shifting The Paradigm!’ I don’t need Nike , Nike Need ME!! #GangstaButWokeAsFuck #BlackOwnedBusiness #BuiltDifferent”
Understanding there will still be a need for kicks for those who follow his lead in disposing of their Nikes, Mysonne also provided a number of alternative Black-owned sneaker brands to replace Nike with.
“This is a list of 10 QUALITY Black owned Sneaker Companies!! Each one is Tagged and there’s a link in my bio to bring you to their sites!!” Mysonne captioned a slideshow of the different brands. “#F@ckNike Let’s buy our own shit!! We make these brands Hot!!!”
Earlier this month, Nike announced they were severing ties with Irving following his controversial tweet in which he promoted a book and movie containing some antisemitic rhetoric and sentiments. Effective immediately, the company cancelled the upcoming release of the Kyrie 8 shoe, which was due out on November 8.
In an Instagram post on November 13, Mysonne called for the company’s boycott, explaining that if Nike felt like Irving was that expendable that fast, he’d bring his money elsewhere.
“[Nike’s CEO] made a decision and he went with it, because he felt like that Black man was expendable,” Mysonne said. “And I said if he can part ways with Kyrie, then I should be able to part ways with him. Because if he’s willing to give up hundreds of millions of dollars that he would make off of a partnership with Kyrie, than I should be able to sacrifice me not spending my money with somebody.”
Check out Mysonne’s post referencing Kyrie Irving below:
A number of others in the Hip Hop community also spoke out against Nike following its decision to part ways with Kyrie.
“Juice you for all your BLACKNESS, use you to sell everything they got then publicly LYNCH you,” The Game wrote under a Shade Room Instagram post earlier this month. “I’m woke.”
Waka Flocka tagged Ice Cube and his Big 3 Basketball league under a post about the news on Instagram, and jeweler Ben Baller also commented.
“At some point in our time there has to be a punishment maximum that cannot be exceeded for a hate crime of any kind,” Ben wrote. “I get it. He f*cked up… so what’s fair? Strip him dead?”
Kanye West also expressed his support, though he didn’t write anything outside of tweeting a photo of the NBA baller.
Earlier this year, Kyrie Irving spoke to HipHopDX about Kendrick Lamar’s vaccine lyric about him on the track “Savior.”
“Seen a Christian say the vaccine mark of the beast/ Then he caught COVID and prayed to Pfizer for relief/ Then I caught COVID and started to question Kyrie/ Will I stay organic or hurt in this bed for two weeks?” K. Dot raps on the Mr. Morale & The Big Steppers song.
“That’s art, man,” the seven-time NBA All-Star told DX at the 2022 BET Awards. “It makes a good conversation.” Irving added that he has not spoken to Kendrick since the song was released.
borderline rapper throws out shoes. cool story. we gotta buy BLACK. how about just buying the best quality for the best price. mohammed can sell me shoes idc. also you morons buying 300$ shoes while your daughter needs formula. wait nvm the gov’t pays for that.
Niggas love to perform. For one. Who the fuck is gonna see him doing that and wanna do that. That’s not even realistic. Second. U paid your own money to get those shoes and u gonna throw them out. U think doing that is changing the narrative. It’s a self absorbed action. Nothing changes without the mentality leading way and this is still dumb nigga mentality. Find another way to affect ur community instead of becoming a fuckin crisis actor pretending like he ain’t gonna be wearing Nikes in a couple months. Peacock niggas. U think not wearing Nikes is gonna shift the social mentality? This ain’t ground breaking.
People love to perform. For one. Who the fvck is gonna see him doing that and wanna do that. That’s not even realistic. Second. U paid your own money to get those shoes and u gonna throw them out. U think doing that is changing the narrative. It’s a self absorbed action. Nothing changes without the mentality leading way and this is still dumb nigga mentality. Find another way to affect ur community instead of becoming a fvckin crisis actor pretending like he ain’t gonna be wearing Nikes in a couple months. Peacock nivvas. U think not wearing Nikes is gonna shift the social mentality? This ain’t ground breaking.
People love to perform. For one. Who the fvck is gonna see him doing that and wanna do that. That’s not even realistic. Second. U paid your own money to get those shoes and u gonna throw them out. U think doing that is changing the narrative. It’s a self absorbed action. Nothing changes without the mentality leading way and this is still dumb nigga mentality. Find another way to affect ur community instead of becoming a fvckin crisis actor pretending like he ain’t gonna be wearing Nikes in a couple months. Peacock nivvas. U think not wearing Nikes is gonna shift the social mentality? This ain’t ground breaking.
F^ck Kyrie.
And suddenly, after a multimillionaire loses some paychecks, now you want to buy and promote Black? Could have done that YEARS ago.
And we celebrate when others lose endorsements for saying dumb sh!t, but now the penalty is too heavy and unfair? 🤣🤣
F^ck Kyrie.
And suddenly, after a multimillionaire loses some paychecks, now you want to buy and promote Black? Could have done that YEARS ago.
And we celebrate when others lose endorsements for saying dumb sh!t, but now the penalty is too heavy and unfair? Lol
Grade A goofballery we got here. I’m thankful these mfs are stupid enough to expose their stupidity on social media so I know what kinda attitudes they got and where they’re coming from.
so you don’t like white folks but you want them to buy your shit??? Fuck outta here mericon!!!!
Only black ppl deal w this stuff ona daily basis..u guys realy act like little children all the time. Noone else is boycotting shit ya clownsmaoo
That makes no sense. Kyrie expressed himself and Nike did too. That’s their relationship and I got nothing to do with it. If I invite you to come into my home and you turn around and start saying a number of things I don’t condone being said in my house, I have the Right to ask you to leave and to not deal with you anymore. Stop crying about these companies, calling for boycotts and create your Own companies for athletics. That’s right, there are plenty minority owned athletic wear companies but they don’t have that Bag or they don’t have the popularity. Listen, Kyrie and Ye love the spotlight For Themselves not the people. A walking stick while you walk into a luxury arena to play basketball and make almost 1 million dollars a night? I ain’t boycotting a damn thing bro.
This guy is a bitch and so his Kyrie and also both of there mommas.
This guy is a bitch and so his Kyrie and also both of there mommas.
This guy is a bitch and so his Kyrie and also both of there mommas.
This guy is a bitch and so his Kyrie and also both of there mommas.
This nigga is a bitch and so is his momma
F*ck this n*gga and his mom’s
Who?