Mach-Hommy has accused Spotify and YouTube of sabotaging the release of his new album RICHAXXHAITIAN.
The Griselda affiliate dropped his latest project last Friday (May 17), but he’s claiming certain streaming platforms have ruined his rollout.
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In an almost 15-minute video posted online, Mach-Hommy revealed that the album was temporarily removed from Spotify on Monday (May 20) without explanation.
After being informed by fans of its disappearance, the rapper said his team looked into the matter but “shit started looking weird on the backend.”
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“So we reached out to Spotify. They said that they thought it was me that took it down which is preposterous. I’m here to tell you right now that it wasn’t me,” he explained.
“When I asked them, ‘Regardless of whether or not you thought it was me, why were we not notified that it had been taken off the platform?’ I mean, this is a new release, I just dropped this. This is a very important release for us — not only for the listeners and the investors, but the creator.”
rapper Mach-Hommy drops a 15 minute PSA video for his fans after his new album #RICHAXXHAITIAN got deleted from Spotify, and he had difficulties with Youtube
it was also the #1 Hip Hop album on iTunes this week at one point pic.twitter.com/3nQWIKDYj7
— SOUND (@itsavibe) May 23, 2024
Mach then said he spoke to his distribution company and they, too, believed he had removed the album from Spotify himself.
While attempted to get the album back up, Mach said, Spotify told him they couldn’t find the UPC (unique product code), which is required for music to be uploaded to DSPs.
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Mach-Hommy then claimed that he missed out on a significant amount of streaming money due to the mishap.
The Haitian-American MC later aired his grievances with YouTube, claiming he ran into issues when attempting to release the music video for the lead single “RICHAXXHAITIAN” featuring 03 Greedo and KAYTRANADA.
“I had been trying to set up a premiere for y’all for that video. Now imagine you had a single that you wanted to release featuring 03 Greedo and KAYTRANADA. You whipped it up, it’s good, you got the video, single buzzing, going crazy,” he said.
“And you try to go to your YouTube and you realize you can’t change your profile pic, you can’t upload anything — basically no admin. You have lost all ability to function as the administrator of that account. Out of nowhere. Mind you, you’ve been doing it without incident for mad years.”
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After reaching out to the platform, Mach claimed they investigated the matter for “10 plus days” but had “never seen anything like this before” and had “no explanation.”
Once the matter eventually got resolved, Mach-Hommy claimed the vast majority of his subscribers had been removed, falling from over 30,000 to just 15.
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The rapper called the debacle “mysterious” and “suspicious” before asking who should be held responsible.
“Who is it? Is it the artist/label/publicist? Is it the distributor? Is it the DSP? Or is it an unknown? A known unknown or an unknown unknown? Is it an invisible hand?” he wondered aloud.
Hi. I run a DSP. I can confirm this Mach-Hommy album—which is great, btw—was delivered to DSPs on 5/6 with a present & valid UPC. Furthermore, the distributor has not issued a takedown post-5/17. Spotify removing the album would appear to be a Spotify decision. https://t.co/szMYzM8q0a
— Z (@BrianZisook) May 23, 2024
Audiomack co-founder Brian Zisook later chimed in, claiming Spotify would have had to remove the album themselves.
“Hi. I run a DSP. I can confirm this Mach-Hommy album—which is great, btw—was delivered to DSPs on 5/6 with a present & valid UPC,” he wrote on X (formerly Twitter).
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“Furthermore, the distributor has not issued a takedown post-5/17. Spotify removing the album would appear to be a Spotify decision.”
RICHAXXHAITIAN has since been reuploaded to Spotify as of this writing.
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The album serves as Mach-Hommy’s first solo effort since 2021’s Balens Cho and Pray for Haiti, and boasts features from Black Thought, Roc Marciano, Your Old Droog, 03 Greedo, Tha God Fahim and Quelle Chris.
