Lil Yachty‘s likeness has been used to promote a new brand by Jake Paul, and the rapper is completely stunned by the marketing campaign.
On Sunday (June 30), he took to social media and shared the components of a gift sent to him by the internet personality.
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“Jake Paul, you’ve officially made the craziest PR package I’ve ever seen in my fucking life,” the Atlanta MC said, before pointing the camera to a custom-made case with W products and Polaroids of the “All In” hitmaker from high school.
A screen inside the box then came on, with a presumably artificial intelligence-generated video message from Lil Boat himself.
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“Yo, Yachty, [real name] Miles [McCollum], it’s you from the future,” the animated version begins. “Good news, man — you’re still smart, handsome, funny, wild and charming and besties with Drake, but somewhere around the year 2025, you developed a stank-ass musk, something like a smelly burger.
“Aubrey [Drake’s real name] actually pulled us aside and let us know that he won’t share the same studio as us if we go on like this — no one in Concrete Boys will get within 10 feet of us — but I came up with a solution: Jake Paul’s new men’s care line.”
@lilyachty @Jake Paul THIS IS INSANE BRO
In early 2023, Paul jokingly blamed his boxing loss to Tommy Fury on Drizzy. The social-media star went toe-to-toe with the British athlete in Saudi Arabia last February. After eight rounds, his opponent won by split decision despite being knocked down in the final round.
During a press conference after the fight, a reporter brought up the infamous “Drake curse” in reference to the 6 God betting six figures on the 27-year-old.
“Did you hear about Drake betting $400,000 on you tonight and do you feel like that effected you through the Drake curse?” she asked.
Paul responded: “Fuck! This is Drake’s fault! Drake, bro! Why you do this to me! Nah, it’s my fault, but $400,000 is nothing to him.
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“He’s won a lot of money betting on me before so he’s probably about even now. Sorry, Drake. I’ma get that W in the rematch.”
The Canadian superstar took to Instagram prior to the eagerly anticipated fight to reveal he bet $400,000 on Jake Paul to win by knockout, which would have earned him over $1.4 million at 3.6-1 odds.
