The National Basketball Association (NBA) has tapped Kendrick Lamar’s newly-released single, “i” to serve as the soundtrack to the upcoming 2014-15 season.
According to AllHipHop.com, K-Dot’s record, which samples The Isley Brothers’ “Who’s That Lady,” will be featured in promotional videos for the season.
In addition to appearances from NBA ballers Carmelo Anthony, James Harden, LeBron James, and Dirk Nowitzki, Kendrick also appears in one of the newest promotional videos for this season. The TDE lyricist will also perform “i” at the NBA/TNT concert on Thursday, October 30.
“i” is also featured in the movie trailer for the upcoming film Top Five, which stars Chris Rock, Rosario Dawson, Kevin Hart, Cedric The Entertainer, and more.
Just recently, the Compton, California rapper received praise for “i” from fellow artist Tech N9ne. Tech revealed that the song would be “humongous” and would be featured in a variety of commercials.
“Why they say that ain’t Kendrick? That’s Kendrick, baby,” Tech N9ne said during an interview with Montreality last month. “And that’s the Isley Brothers too. You can’t go wrong…You know how good this gon’ sound live on stage with a live band? Y’all mothafuckas don’t understand that music. They don’t know that that’s [the] old Isley Brothers song, ‘Who’s That Lady’…If the [young] mothafuckas knew what it came from they would respect it. That’s Kendrick. That’s Kendrick. That’s my nigga all day…That’s dope. That’s gon’ be humongous. That can be—That music’s gonna be in commercials for Beats and everything.”
The NBA promotional video featuring Kendrick Lamar can be found at NBA.com.
RELATED: Kendrick Lamar’s Upcoming Album Is “Incredible,” Says “i” Producer Rahki
Kendrick wins again, YMCMB lost
disgusting if nba was smart they would get the king of rap drake. Every drake song sounds better than that trash song by kendrick.
Wrong again, Drake groupie. How does it feel knowing that everything you post is a lie?
The label is really promoting the hell out of this garbage song. Seems like I’m hearing it every where now, movie trailers, TV shows, now this. I can tell this is going to be one of those songs people start to like because it’s constantly in rotation. I’m not impressed
i dont think i heard it yet, or maybe i have? who knows i dont even care
That’s pretty major but not surprising. It’s a highly accessible song and it’s pleasant on top of that. Good job, K.
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song of the year.
Good job kdot, this is one of the best songs I have heard this year
this song just clicked for me, this is really beautiful.. can’t even lie.
its crazy how such a great and positive song can be on every platform.
great song, not even mad.
Amazing Song. When I listen to it, it was more than music, it was a story of a person just like me with dreams, fear, dangers, trouble, happiness, adolescence and maturity. He stayed true to his roots he kept it original but different. God bless Kendrick Lamar and hip hop.
Good god, I havent heard a song like this in a GOOD minute. I will actually purchase this rather than download it. If hip hop artist pumped out more stuff like this, labels could move units like it was ’98.
Wow. One thing I liked about the production of this song is that the beats are different from current hip hop albums and it sounded like all the producers were on the same page. It almosts seems as if the whole thing was produced by one person. That’s how smoothly the song flows. Great music Kendrick.
One of the best songs I ever heard!! Point Blank!!
This deserves every bit of this rating. This shit is a CLASSIC.
This track is ahead of its time. Perfection from start to finish.
The best hip-hop song since Hey Ya
this song >>> Soulja boy >>> drake’s catalog
Wow I had lost faith in hip hop until now… This song is fuc’n AWESOME!!
2 classic albums udner his belt and now hes coming back with a classic song, nice job kdot
Classic song my ass…SMH
the song is growing on me like crazy, I thought it was just decent but its slowly becoming one of my favorite songs of the last 5 years
I think you’re just forcing yourself to like the song. How does a song go from just decent to one of your favorites of the past 5 years? You’re right about one thing though. It’s decent.
The song is trash. It’s the same dude commenting over and over saying it’s the best thing ever.
This is just an average ass, butter soft song. It really shows how soft hip hop has become and how low the standards have got. Could you imagine spitters like Big, Jay, Pac or Nas putting out a song called “I Love Myself” at the peak of their career?? These guys would have been laughed out of the industry. That’s a fact. Plus, there has been waaaay better positive songs put out over the years that don’t get the attention they deserve. This joint is just overrated and fanboys are turning this into one of the best songs ever…LOL. Kendrick is nice, but I wish some of his hardcore fans were a little more realistic.
You do realize Drake exist.
You dumb ass bitch. This song is relevant to er one. Its a celebration for one’s self and how good you living. For K.DOT its a celebration of how he is growing as an artist and conforming to the rules of the game. He loves him himself and I am sure as dumb as you are, you love your self too.
You Kendrick fans dickride way too much. I like a lot of his songs, but by his standards it’s an average song. A mediocre, simple hook with some decent verses. And do you guys even hear Kendrick’s voice on this song?? It’s f%$king awful. He sounds like a dwarf on helium. Dude is 27 but he sounds like he’s 13. None of you want to admit he made an average song. It happens to the best of them.
This one of the top 5 wackest traxx I have ever heard he sounds like a mouse that took the biggest hit of helium ever right before he did this track. His voice is so dam annoying S M H
not as annoying as your comments fcukboi
I do not listen to make like this that is made for tweents like yourself. I only listen to classic rap that is dope with good beats.
The song was great, I just wonder how it will make sense in the context of the album
dopest song this year. didn’t like it at first but it grew on me after the second time.
everything about that song is dope, the beat, the lyrics, the voice (compliments the beat perfectly) I have to give credits where its due
This song is for real niggas.
I think the song is incredible if you take it for what it is. a very good soul/funk influenced track.
my bro filmed my lil cousins bumping that song in the car, damn, that shyt makes me feel good every time I listen to it
https://www.youtube.com/watch?feature=player_embedded&v=tzsLBhrqQFQ
good choice. song has been on repeat for a week and I’m not even a kendrick fan.
Kendrick wins, drake fans must be hurt their fav rapper can’t drop a song of this caliber.
I like it tbh, its just different.
What is this hater talking about lol, that track is piff. Kendrick delivered.
It’s a gay song that will turn NBA players gay if they hear it before a game.
No, that’s Lifestyle.
Is it just me or does this pic of Kendrick look like he just got off of a week long Heroin binge? I’m just saying…
he definitely looks rougher than usual
GKMC is one of the worst albums of all-time
said no one ever
or said the biggest troll ever
Says everyone that isn’t a dickrider.
How does Kendrick’s cock taste btw?
classic song after one of the best albums of all time
“i” or gkmc are equal, both 10/10. kendrick is the future of hip hop and I’m not even a fan
Kendrick bringing real music back
damn he dropped the best album of our generation and now making classic songs
love this, thank you kendrick for this song
goat song
Really ? That track was utter rubbish though lol
Kendrick took two steps back, whilst Drake continues to run the game by himself
So having the NBA play your song is going backwards? Good logic *sarcasm*
Also, Aubrey isn’t running anything. You Drake stans are too much.
Kendrick is wack.
Don’t let the media fool you.
He is not a good rapper. He is rubbish.
The media is trying desprately to fill the void by aging artists like Nas.
But Kendrick is not Nas. He doesn’t have the talent in Nas’s pinky finger.
Kendrick Lamar is the worst hiphop artist of the generation.
dcik sucking DX deleted my comments. not surprised at all anymore. too many facts in my comment I guess.