Kendrick Lamar Seemingly Takes Shot At Drake In Super Bowl Halftime Show Announcement

    Kendrick Lamar has taken another jab at Drake in the promo announcing that he is set to headline the Super Bowl LIX Halftime Show.

    On Sunday (September 8), the NFL announced that K. Dot has been confirmed to headline the Apple Music Halftime Show at next year’s championship game, which is set to take place on February 9 at the Caesars Superdome in New Orleans.

    “Rap music is still the most impactful genre to date,” Lamar said as part of the formal announcement. “And I’ll be there to remind the world why. They got the right one.”

    Alongside the organization’s statement, which they issued in partnership with Apple and JAY-Z‘s Roc Nation, the former TDE rapper shared a video clip on X (formerly Twitter), Instagram and YouTube.

    In the clip, Kendrick is seen running a practice session with an unseen receiver off-screen. After launching a few passes, supported by guidance and praise for the player, he shares the big news and subtly references his beef with Drake earlier this summer.

    “My name’s Kendrick Lamar and I’ll be performing at Super Bowl LIX,” he begins. “Will you be pulling up? I hope so! You know it’s only one opportunity to win a championship; no round twos. I wouldn’t want you to miss it. Meet me in New Orleans, February 9, 2025. Wear your best dressed too, even if you’re watching from home.”

    The “no round twos” line seems to be a direct call back to a post which Drizzy made via his burner account exactly two weeks prior, amid his onslaught of new releases.

    Seemingly indicating that he was gearing up for a second round of their battle, Drizzy shared a clip of former Detroit Pistons star Rasheed Wallace’s famous interview where he guaranteed that the team would triumph over the Indiana Pacers in game two of the 2004 Eastern Conference Finals.

    “Y’all can put it on the front page, back page, middle page, wherever, headliners, column one or two — we will win game two,” the four-time NBA All-Star confidently says in the video following the Pistons’ game one defeat.

    Sheed’s prediction came true as the Pistons defeated the Pacers on their way to winning the series 4-2.

    According to the Associated Press, Roc Nation — which has produced the Super Bowl Halftime Show since 2020 — will share executive producer duties with Emmy Award-winning producer Jesse Collins.

    As part of the NFL’s official announcement, JAY-Z called Kendrick Lamar a “once-in-a-generation artist,” adding: “His deep love for hip-hop and culture informs his artistic vision. He has an unparalleled ability to define and influence culture globally. Kendrick’s work transcends music, and his impact will be felt for years to come.”

    In addition to being the undisputed standout track to come from his lyrical war with Drake, Kendrick Lamar‘s “Not Like Us” is undoubtedly the biggest rap song of 2024.

    Its success is expected to be reflected at next year’s Grammy Awards — which are scheduled to take place just one week before Super Bowl LIX — especially after comments made by the Recording Academy’s top dog.

    Harvey Mason Jr., the CEO of the Recording Academy which organizes the Grammys, spoke with TMZ back in June about K. Dot’s Drake diss and its chances of taking home silverware at next year’s awards.

    “Obviously, it’s a hot record, it’s amazing artistry, great writing. The talent on that record is incredible. You have artists who have been nominated before and Kendrick obviously has been successful in the organization,” he said.

    He added: “I don’t see any reason why it couldn’t be. It’s all about the quality of the record. It’s really about the members. If the members like it, then it’ll be nominated.”

    Mason Jr. was then asked if the fact that the song is a diss record and contains explosive allegations such as Drake being a pedophile would prevent it from being nominated.

    “I don’t think so,” he replied. “The voting members of the Academy appreciate greatness, appreciate what’s hot, what’s going on. That’s a relevant record, it’s impacting on so many levels with so much creativity and talent. I like to believe that the Academy members recognize that and they vote appropriately.”

    If “Not Like Us” were to win a Grammy, it would become the first rap diss song to do so. Drake’s Meek Mill diss “Back to Back” was nominated for Best Rap Performance in 2016 but lost out to Kendrick’s “Alright.”

    67 thoughts on “Kendrick Lamar Seemingly Takes Shot At Drake In Super Bowl Halftime Show Announcement

    1. Kendrick will still flip with his next album. Weeknd played the suoer bowl and his dawn album flopped. Usher’s album flopped too. Ovo doesn’t need the superbowl when he got the nba

      1. Greg shut up. Kendrick has never flopped unlike drake who’s last 3 albums got horrible reviews. Yeah yeah numbers like drake would say. McDonald’s has numbers too, doesn’t mean it’s quality food.

      2. Benderick the only clown stupid enough to pay NFL to get onstage. This is why the acts get more dubious every year. They don’t get paid they pay for the promotion. Most likely he just paid to say he’s playing but he’s not actually going to perform.

    2. interesting to see that Baby and Lil Wayne gone allow this in New Orleans. guess these so called gangster rap dudes just straight pussy – been a waste of time the whole run

      1. Bird Man and Weezy don’t run New Orleans. They’re not real gangsters. Lamar is going to do a good job and he might bring out Master P

      2. Lil Wayne has been a professional rapper since 11. He’s been a millionaire since he was 17. If you think he’s been out running the streets of N.O. and not in a mansion the past several decades then you’re dumb as rocks.

      3. The fact that Wayne was not running the streets has nothing to do with him being a “professional rapper.” That just wasn’t him. Soulja Slim and B.G. were “professional rappers” while running the streets and doing dirt at the same time.

      1. why? Benderick will not make the show. He will die first or beg off with some illness once they realize he gone die on stage. Anyways if Benderick get on that stage it’s over for Baby, Wayne and the whole Young Money. Toronto gone be fine. You all down there in the toilet bowl fighting for scraps. We run up here tight

      2. @ Gregory — “Toronto……up here…. we” – you’ve already mentioned several times you’re from Cleveland. Hahahahahahaha

    3. Benderick is never going to play that show. It’s a work for publicity. No one wants him there. Guaranteed by Thanksgiving he begs off sick and Lil Wayne takes the spot. Benderick Lamer will not appear on that stage in New Orleans one way or the other. That’s why they announced it so early.

    4. your billion dollar business is worthless. only thing that gone happen to you in Jamaica is you gone get robbed and shot. They don’t play rap music in Jamaica anymore. You have to learn the hard way not to violate. We are going to break you. Just watch.

      1. when benderick dead they’ll just keep posting shit as if he”s alive and you can post emoji’s then too. one thing you can’t do is stop a bullet with an emoji. lots of dudes name greg out there. trust me on that. everybody want to provoke these day. ok then

    5. you all made so many people despise rap music and americans so fast. really gone be funny watching all you bum asses fail so hard – no one listens to rap music no one wants to hear that f aggot junkie music all day. rap is for white f aggots that’s why Drake made a house record.

      1. No rapper has caused more harm to rap music than the white pop singer from Canada who pretends to rap. He spawned a whole generation of fruitcake men like you

    6. you all made so many people despise rap music and fat, stupid and broke black americans so fast. really gone be funny watching all you bum asses fail so hard – no one listens to rap music no one wants to hear that f aggot junkie music all day. rap is for white f aggots that’s why Drake made a house record.

      1. We are gone dead Benderick. But you know what. The whole rap shit is worthless too. It’s all gone burn to the fucking ground. Every last bit of so called rap music will perish as it it never happened. Just watch. I have all you cocksuckers with my name in your mouth obsessed with me. Because I’m saying what you don’t want to know is true.

    7. Not that I care about football, but I wish they’d do some better artist for halftime shows. It’s always hiphop or pop, though MJ was amazing halftime show in his day. I’d rather see a great rockstar at this point. Kendrick is very talented, but idk. Those of u here who are diverse in your music tastes can probably agree that as far as live music goes, rock n roll, funk and blues make for better live shows than hiphop.

      1. @jesse I’d say the Ramones, ACDC, The eagles, Steve Miller Band, green day could be fun, black sabbath (I guess they’re allegedly working on a new album). There really are plenty of great rock n roll acts that haven’t previously done super bowl, but the real last true rock n roll halftime show was 2010 with The Who. I think it’d be fine to have the greats do it a second time. Kendricks doing it two years in a roll after all. Rage Against The Machine could be cool. People would love Blink 182, though it’s boring a favorite of mine. Idk if you thought only a dozen or so great rock bands exist lol. Funkadelic would be cool too.

    8. It’s a death sentence for acts like weeknd, black eyed peas, eminem, and maroon 5. Drake was smart to stay away from that shit

    9. when you look at the charts and see no rap on there just remember your buddy with all the cocksucker commentary was the only guy who defend Benderick on the rap site. Seen several junkie homosexuals on the street today. looking all f aggy talking to themselves dressed in the eminem gear the homos like today. That’s Benderick fan base now

    10. we know there’s a retarded f aggot on here who claims to be a Benderick fan. but since the same dude has been posting disturbed cocksucker comments using other folks names for years it’s annoying but whatever. Is there anyone else who is a Benderick fan other than the funny farm f aggot?

    11. I’m not with Kendrick, I’m not with Drake. but not like us they shouldn’t play it at the super bowl for 2 reasons. first reason it’s not respectful to do a diss track forever. it’s as if nas kept singing ether. second reason the super bowl and sport respect and peace between athletes and human beings. If he agrees to play a dissing song, the Super Bowl will be canceled for life for me. And I repeat, it’s not to protect Drake. but I just respect what I think, plus in New Orleans without the main star Lil Wayne is total lack of respect. If Wayne says Kendrick, Kendrick will end his music career in 1 second. Because everyone will be on Wayne’s side.

    12. Every “journalist” loves their new favorite word “seemingly” in 2024. Definition: gossip that tries to sound important.

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