Kanye West is looking to expand his Yeezy empire into the automobile industry. Ye kicked off the week by naming frequent collaborator and veteran sneaker designer Steven Smith as the Head of Donda Industrial Design. In addition to footwear, Smith will be working on furniture and the first-ever Yeezy car.
Smith played an integral role in the design concept for the Donda Foam Vehicle, which was unveiled for the first time on Tuesday (July 5).
“Donda Foam Vehicle, Conceptualized, Designed, Manufactured in the United States, Amen,” the official statement from Yeezy read.
The burly, blacked-out car boasts tank-like features and oversized wheels in the mold of the all-terrain Sherp machines Kanye was known to drive throughout his Wyoming ranch.
Hypebeast speculates that the vehicle will be manufactured in tandem with Tesla due to Kanye’s close relationship with Tesla CEO Elon Musk.
“I’m honored to help create our shared vision of the future,” Steven Smith told Complex. “Mr. West is the single most inspiring creative I have ever worked with.”
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Smith has been working closely with Kanye West on footwear since 2016. He’s previously held design positions at New Balance, Reebok, Adidas and Nike throughout his decorated four-decade career.
Ugly clothing line, ugly sneakers, ugly boots and now ugly cars but people still buyin it… I guess the real asset when you start a business company are the sheep following you. SMH
Which was the whole plan….hip hop influencing from Addias and dookie ropes and ghetto blasters ..to grills and sprite….to billionaire CEO’s and cereal’s food, amusement parks and cars lol. Where’s Dead Prez?
I don’t blame an artist for making business and starting new ventures. I blame kanye for selling overpriced products with shitty tastes. If you like to be a patsy buying a $400 tee-shirt or a $400 ugly pair of boots, be my guest.
Don’t blame Kanye for it then. If it sells, it’s good business. It’s just crazy how many fools will spend so much money on ugly designer cloths.
SO THE CHRIS NOLAN BATMOBILE? I’M NOT IMPRESSED