J.I.D has reflected on the state of rap and believes lyricism in Hip Hop isn’t as much of a priority anymore, and that going viral has taken over the game.
In a sit-down with the Throwing Fits podcast, the Dreamville rapper said there’s a lot of “fast food” right now in Hip Hop, and spoke on how little people actually care about substance.
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“I got a weird theory about how music is right now,” J.I.D began. “In the blog era with those superstars like Drake. They came up in the blog era and they came up in a time where you ain’t see anybody rapping like that. It was a first-time thing. Now, there’s so much of fast food and microwave.”
He continued: “Everything is really quick so it’s not really like rap. People don’t really care about it as much. Even as it’s grown in popularity, it’s moving super fast and I don’t think people really care about … I think it’s more about being viral or being the first to get – I don’t know. I got a weird theory about it.”
Check out J.I.D’s comments around the 37-minute mark below:
While J.I.D clearly treasures good lyricism in rap, he recently admitted that performing his recent lyrically-dense project The Forever Storyhas become an arduous task and that he can’t wait for this album cycle to be over.
In an interview with People, the her reflected on the continued success of his third LP, which dropped last August. While J.I.D said he appreciated the album earning him comparisons to some of rap’s greatest MCs, he admitted that he’s ready to move on to his next project and have a little more fun in the booth.
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“I see people comparing me to people I should never be compared to,” the Atlanta native said. “And not in a positive way, like comparing me to DMX or André 3000. That’s why Twitter is the wild, wild west because you could just say anything and it could be a topic of conversation. But yeah, I see a lot of conversations around the project and people saying that it put me in a different position with it. I still got goals to go forward.”
He continued: “This project, it’s helping open up the door for the rest of the stuff I’m going to be doing. So I like how intentional it was. And it was so serious, to the point like I have to have fun on the next one. Because I was a little stressed. I was going through emotional shit. I was digging up old traumas. I was dialing backwards.”
J.I.D was then asked what it’s like to perform these heavy tracks, and he admitted tearing through them each week “whooped my ass.”
“It’s hard to perform it every night, you know what I’m saying? I’m ready for the next album cycle,” he said. “The [setlist] stretch from ‘Sistanem’ to ‘Kody Blu 31,’ I’m cooked. And then ‘Working Out,’ I’m cooked. Yeah, I’m an emotional wreck at that point.”
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In other J.I.D news, the Atlanta rapper will perform at Lollapalooza 2023 amongst other lyrical juggernauts like Kendrick Lamar and Pusha T.
